Twitter’s audio feature Spaces continues to take shape. Now hosts get a useful recording function for the sessions.
With audio-only features and apps such as Clubhouse, Facebook Rooms, Twitter Spaces – and, more recently, Spotify Greenroom – it is primarily about the auditive live experience of the user. But at least with Spaces, it doesn’t have to stop with volatility. Because Twitter’s big audio expansion gets some helpful new features. In addition to a spaces tab and a scheduling tool, there is also the option of recording sessions. There is one caveat, however.
Recording tool for Twitter Spaces: make extensive use of the experience
Twitter Spaces officially rolled out at the beginning of May 2021 after a long test phase. Numerous functions of the feature have already been presented – which users can now also use via the web version. For example, the option to join a space via a purple ring around a host’s profile picture (which was still considered a test at the time). Twitter has now integrated this option:
???? Discoverability ????
We’re testing out a Spaces tab + making it easier for your audience to find you via a purple ring around the avatars of Hosts, Speakers and Listeners in a live Space.
— Twitter Media (@TwitterMedia) June 16, 2021
Another new feature is that Spaces users can finally plan a space in advance and promote it two weeks before the session. The clickable hashtags and mentions for the title of a space are also suitable for this. The information on the space can still be changed at any time.
⏰ Scheduled Spaces ⏰
First up, you can now schedule a Space, giving you the opportunity to promote your Space and reach the right audience, up to two weeks in advance. You can go back in at any time to edit the time, date, name and description, too.
— Twitter Media (@TwitterMedia) June 16, 2021
But a completely different function now gives Spaces users completely new potential. Because Twitter also announced via its own platform that hosts can now record the sessions at Spaces. However, these must not be more than 30 days ago.
???? Audio recordings ????
Recordings of Spaces (hosted in the past 30 days) are now available for Hosts. The feature can be found in the ‘data’ folder of your Data download.
— Twitter Media (@TwitterMedia) June 16, 2021
Proximity to the podcast: audio recording as a valuable tool for brands and creators
This small addition to the Spaces toolbox could be particularly valuable for brands and personal brands. Thanks to the recordings of the sessions, you can not only analyze potentially relevant conversation moments. The option should also be helpful for marketing and content strategy. At least the recordings can be forwarded to participants from the space if they are interested. In addition, exciting snippets from the session could be used as audio branding on social media or on your own website. And upcoming events could also be advertised via audio excerpt.
Monetization as an important factor in the competition for audio-only experiences
The proximity to the podcast is unmistakable through this function. With an uncomplicated recording function, Twitter User Spaces could learn to appreciate not only a live but also an on-demand audio environment.
So the competition between Twitter, Facebook, Spotify and Clubhouse continues. The large number of new features and the native integration into the app make Twitter Spaces a currently exciting solution for many creators. Ultimately, however, it could also be decisive which audio experience offers the best monetization options in the long term.
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