In his Twitter stance to compete with Instagram Stories, Fleets will disappear after only 8 months of existence. As a reminder, the Twitter Fleets allowed users to post content that would only last 24 hours.
Fleets is one of the many features the company tested over the past year, from Twitter Blue to super followers, but Fleets was one feature that just didn’t take off the way Twitter bosses had it. foreseen.
With almost every social network, from LinkedIn to Facebook, having different views on Stories, the bubble was inevitably going to burst somewhere – and it seems Twitter got it right in the head.
This was Twitter’s version of auto-expiring messages, allowing users to share tweets and photos in a message that lasted 24 hours. These posts would stay at the top of users’ News Feed in the official Twitter app, like Stories on Instagram and Facebook, so you can reach them easily.
we’re removing Fleets on August 3, working on some new stuff
we’re sorry or you’re welcome
— Twitter (@Twitter) July 14, 2021
However, while they were rolled out to all Twitter users last June, they just haven’t taken off, users seemingly happier tweeting rather than fleeting their thoughts. And as of today, the feature has been discontinued entirely.
Make way for spaces
Fleets were only available on Android smartphones and iPhones, and the section where the Fleets were displayed is replaced by the more popular function Spaces, where users can create voice rooms and chat.
While Stories certainly have their place on social media – users have accounts on certain platforms just to keep in touch with family and friends, but a feature that displays a tweet or photo for 24 hours doesn’t match this. that users expect from Twitter and it seems ill-suited to the platform.
Add to that the fact that Fleets were always at the top of the Twitter app, taking up precious space in your feed, you could tell they were never going to be well received. However, Spaces appears to be a feature that Twitter could focus on more. Giving users the ability to create a space where other users can either listen or give feedback is a fun feature. Displaying it at the top of the app makes more sense and can increase engagement between users who have never interacted before.
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