Chirp !
Social media at the blue bird has set out to do a makeover. Leslie Berland, director of global marketing for Twitter, announced this Wednesday, January 27. This change is due to the desire to better reflect the image of the network. Twitter is indeed a special platform on which freedom of expression has almost no limit. As Leslie Berland rightly says, exchanges on the platform are both “Messy, complex, intense, inspiring, shocking, beautiful”… And many more.
And to embody these characteristics as much as possible, the team came up with a deliberately “disjointed” design that mixes paint, photos, torn posters, words and images all over the place. This design is also represented by a new typography, “Chirp” (twitter in French) which is meant to be flexible, expressive, daring, agile and fun, just like the “voices of Twitter”. For this project, the creative team of Twitter joined forces with Irradié, a French creation studio (Alain and Laurent Vonck).
Rest assured, the bird of Twitter on the other hand will not change. Leslie Berland even calls it iconic. The CMO affirmed that modifications are underway on the platform to better meet the expectations of users: “Our marketing team sees their role as amplifying the best of Twitter and the voices that do it, creating work that is honest and open, genuine and true.”
Fans of the platform will now be able to see the new design offered by Twitter through videos, posters, Powerpoint presentations, GIFs and banners.
As always, we started with Tweets at the center. We then tore stuff apart and layered over again. We threw paint on photos, ripped posters, scratched out words, and faded images. We added textures and pixels, movement and memes. pic.twitter.com/VygJaLmniO
— Leslie Berland (@leslieberland) January 27, 2021
You’ll start seeing this new work in videos and posters, presentations, GIFs and banners. You’ll see some pops and winks in the product too. Our logo isn’t changing, that Bird is iconic and lives on! But we’ll be playing around with how it shows up. pic.twitter.com/VhlcVtFlNQ
— Leslie Berland (@leslieberland) January 27, 2021
— Leslie Berland (@leslieberland) January 27, 2021
— Leslie Berland (@leslieberland) January 27, 2021
— Leslie Berland (@leslieberland) January 27, 2021
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