Twitter has published an extensive 33-page report detailing the latest trends on the social network and what is being talked about the most in recent months, which can help prepare marketing strategies on the platform.
Twitter offers tips and hashtags most used in each of the identified subject areas
It should be noted that the report has been prepared taking into account only the tweets published by users in the United States between December 2018 and 2020, although the conclusions can be extrapolated to other markets or serve, at least, to have a general idea of the trends in the social network and where the conversation is evolving.
Take a look at their findings. Taking into account the flows that have been identified, the report is divided into six fundamental segments:
-Wellness. Users who care more about their well-being and that of the people around them. Social issues focused on community well-being, personal care, health and personal development …
-Culture of creation. Twitter users create more content, have more aspirational interests, and try to achieve their goals with content that they post on the social network, trying to improve conversation and also promote entertainment.
-Wonders of the day to day. Value for everyday life, for products made by oneself (DIY), for spending quality moments with loved ones …
-Our planet. Content on the sustainable environment, respect for the environment,
-Technology. How to use technology to our benefit, the Internet of things and permanent connection …
-My identity. Contents that allow everyone to express themselves as they are, claiming their rights and the possibility of showing themselves to others as they are.
The report delves into the topics covered in each of these six areas, points out which have been the most interesting topics in each of them and, for example, provides a list of recommended hashatgs for each area, which can serve the companies to organize the conversation on these topics.
The growth in keyword usage is also analyzed and tips and tricks are provided to guide the conversation on those specific topics. If you want to download the guide, you must here, although you will have to provide your contact information. In the end, Twitter, like all companies, what it wants when generating this type of reports is also to obtain leads.
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