Decidedly, the management of the social network Twitter imposed by Elon Musk is not easy and nothing is acquired, until the payment of the rent of the premises in San Francisco.
Since taking office, Elon Musk has sought to reduce social network costs and kick-starting revenue generation, which is heavily dependent on ad revenue.
Everything is good to reduce costs and the billionaire has already reduced the workforce by three quarters while asking those who remain for an unfailing commitment to the emergence of a Twitter 2.0.
Force the hand to negotiate
The firm is at sell lots of items (coffee maker, decorative objects)…and has his ears pulled to pay his bills. Twitter did not pay the rent for the premises in San Francisco (42,000 m2 of offices, some of which have been transformed into dormitories for employees) in December, any more than it did for the month of January.
If the maneuver consists of resisting to obtain a better price, the lessor does not hear it that way and does not intend to do without some 3 million dollars a month in rent. He has then filed a complaint against the social network.
The technique seems to be a habit at Elon Musk and several offices around the world (in London too, legal proceedings have been launched for non-payment of rent) would be subject to the same refusal to pay to obtain better conditions. It also goes through unpaid bills such as chartering private jets, according to various American newspapers.
Advertising, always the sinews of war
It is true that since the takeover by Elon Musk, Twitter has faced a sling of advertisers who are reluctant to relaunch their advertising campaigns on the social network while waiting to find out what the billionaire will do with it.
The abandonment of moderation teams, the return of accounts disseminating hate speech and certain inclinations such as the possible return of political advertisements are all subjects that can lead to friction with the advertising sector, which does not want to damage the brand image of its clients.
For his part, after having set up paid accounts at 8 dollars / month, the businessman indicated that he wanted to offer more expensive subscriptions but devoid of advertising.
Elon Musk is already present in the courts. He is currently explaining tweets broadcast in 2018 concerning his company Tesla, when he is accused of having published them to manipulate the stock market… via Twitter.
