The modalities would be decided by Musk together with a team of consultants. According to anonymous sources, however, the terms of the staff reduction could still change. In the scenario considered, dismissed workers will be offered 60 days of severance pay, two of the sources said.
Previously, Musk himself, in a tweet, had denied an article from the New York Times which stated that he intended to fire Twitter employees before November 1 to avoid the stock grants due that day.
Eight dollars for the “blue check”
The entrepreneur acquired the social network, for a sum of 44 billion dollars, a few days ago, after a long process, and has already made significant cuts in management, including the dismissal of former CEO, Parag Agrawal; other top managers, such as chief commercial officer Sarah Personette, have resigned. His latest initiative, also communicated via Twitter, is to provide for a monthly fee * of $ 8 in the near future for Twitter users who want to have the “blue check”, or a verified account.
Concerned advertisers: L’Oréal suspends advertising
The cost-cutting measures come as Musk addresses concerns from advertisers, the source of most of Twitter’s revenue, who fear his plans to loosen content moderation rules on the platform, another of Musk’s first initiatives. wants to carry on on social chirp, will likely lead to an increase in inappropriate content.
L’Oréal has decided to suspend advertising on the platform, while Interpublic, one of the largest advertising groups in the world, has recommended its clients to suspend advertising investments on Twitter for the next week, the financial information site reported. Morning beer.
The crux of content moderation
In an email sent this week to a media agency and viewed by Financial TimesTwitter had asked advertising brands to “put up with us as we go through this transition,” adding that content moderation policies have not changed.
In a call held on November 2 with the best advertising investors on Twitter and also reported by Financial TimesMusk said he plans to offer different levels of content moderation, along the lines of movie rating systems. Musk also reassured those who were listening that he had no intention of eliminating content moderation roles.
