A new system for account verification will only be introduced on Twitter when false identity information can be prevented with a high level of confidence. The new Twitter boss Elon Musk explained it in a tweet. Accounts for organizations are likely to use a different color than for individuals. So far there is a blue check mark, but after it went on sale, the platform was a total mess. While Musk now promises a more considered approach, pressure from advertisers may mount. According to activists, of the top 100 advertisers on Twitter, 51 do not currently buy ads, Reuters reports.
Twitter: Brands care about their names
The background to the back-and-forth surrounding account verification on Twitter is the practice, which has been practiced there for years, of giving celebrities, organizations and companies the blue check mark after a review. This should ensure that accounts are actually owned by those they claim to belong to. After the billion-dollar acquisition, Musk then mandated that, among other things, the hook could be purchased for a subscription fee. As a result, celebrity and brand accounts were spoofed and those concerned feared for their reputations. Musk now wants to prevent this with new ticks, but has also already announced that tweets from unticked accounts will be significantly less visible in the future.
Meanwhile reports the Reuters news agencythat activist groups are urging Twitter advertisers to stop running ads after Donald Trump’s account was deleted. The group called “Stop Toxic Twitter” recalls that Musk had announced a review process and his own committee. But then Trump was simply allowed to return to the platform over the weekend after a Twitter poll. Musk lied from the beginning and broke every promise to civil rights activists and the advertising industry, Reuters said, citing two people in the group.
According to the group’s data, 51 of the top 100 advertisers aren’t currently running ads on Twitter, and the rest are now expected to come under pressure. Anyone who doesn’t currently advertise on Twitter should do so publicly. Otherwise, the names of companies that continue to pay Twitter for ads could be made public. At the same time, he also said that the top 100 advertisers spent on Twitter ads dropped from $24.2 million to $23.6 million in just mid-October and mid-November.
An end to mass Twitter terminations?
More than three weeks after the Elon Musk takeover, the wave of layoffs and layoffs continues. On Sunday, Twitter’s France boss Damien Much said in a tweet: “It’s overand resigned. He thanked everyone at the company for an “incredible and busy seven years”. Previously, the managers responsible for marketing and partnerships were fired for refusing to cut further positions, reports Bloomberg. Laut The Verge Twitter currently has about 2,700 employees, and according to Musk, the mass layoffs are expected to end. When he took over the company, some 7,400 people still worked there.
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