The year 2023 has not started well for Twitter either and the company is still facing financial problems. Many advertisers have left the platform, mostly from the fields of transport and medicine, so the company has decided to soften the terms of its advertising policy. “Twitter” has announced that now the sellers of cannabis products will be able to place their ads on the platform.
The change will make Twitter the first major social media platform in the US to allow cannabis ads. Regarding the new changes in advertising policy, Twitter has informed that the company will now allow advertising of cannabis-related informative content, as well as cannabis-related products and services. In the past, advertising such content was prohibited on Twitter.
Despite the fact that cannabis ads will now be on the allowed list, there will still be a number of restrictions on what can be displayed. For example, marketers cannot directly encourage the purchase of a product. There are also various targeting restrictions that are more specific to the age and location of Twitter users. In any case, it is expected that there will be a lot of activity from cannabis dealers, given that the promotion and targeting of such products is generally very difficult and limited.
