Because we are talking about it. This new subscription, which will allow any user to benefit from a verified account for $7.99 a month, was already launched in early November on iOS, before the application disappeared on November 11th. But this new service quickly wreaked havoc on the social network, as recalled The limit.
The famous blue symbol that guarantees that an account has been certified by Twitter has so far been assigned on a discretionary basis by the platform. However, the subscription launched by Elon Musk does not include any visual changes to distinguish a verified account from an account that has simply joined the paid offer. It was enough for malicious users to take advantage of the situation.
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Within hours, dozens of fake accounts of reputable companies surfaced on Twitter. The Eli Lilly pharmaceutical laboratory was one of the victims: a usurper announced free insulin, plunging the stock by 5-6% in stride.
Another victim, Nintendo of America. A fake account posted an image of the famous plumber Mario, a real symbol of the video game, giving the middle finger. Inevitably, in the face of this crisis, many companies have suspended their advertising on the social network, forcing Twitter to react.
I can’t imagine why all advertisers are pulling out of Twitter lmao pic.twitter.com/pg55WXkxhS
— Jason Schreier (@jasonschreier) November 9, 2022
Also read: Twitter: “Elon Musk has crossed the line in calling for a Republican vote”
According to Elon Musk, accounts that subscribe to the Blue subscription will lose certification if they change their name until the social network can verify it. But The limit he jokes that after laying off half of its employees and thousands of outsourced workers, Twitter may not have enough resources to carry out these checks. Continue in the next episode.