While some industries were going through their worst moments in 2020 due to the pandemic, others, such as the gaming sector, were increasing in numbers and popularity around the world.
Cases of social networks and services such as Instagram, TikTok, Netflix, Amazon and many others saw really good numbers, but without a doubt the one that takes the icing on the cake is Twitch, the live streaming platform on everyone’s lips.
The success of Twitch as such has been quite real for several years, even before being bought in August 2014 by Amazon. Year-over-year growth rose exponentially, that until we reached 2020, the period in which it recorded its highest numbers in its history.
The pandemic, the main protagonist of the increase in transmissions on Twitch
To be precise and according to a report published by StreamElements and Arsenal.gg, the streaming service owned by Amazon, Inc. presented a number of 17 billion hours watched throughout the past year.
This is where it is obvious that the effect of the pandemic positively affected the improvement of the numbers, exactly 83% more than in 2019, where there were only, so to speak, a total of 9 billion views.
And it is that this not only came to benefit Twitch clearly, since a good part of the year games like Fall Guys and Among Us hit the live streaming sites, or at least the main sites, where they have been representing several of those millions of general views.
Something interesting is that if it was thought, even with the large number of views that Twitch had, that it was below other top media such as YouTube Gaming or Facebook Gaming, then we were wrong. This, since both sites were unerringly below of what was achieved by the Amazon service.
The data they provide from StreamElements through the guys from The Verge, is that YouTube could only reach 10 billion hours of playback on its platform, 7 billion less than Twitch. Now, on the Facebook side, viewer traffic has reached 3.59 billion, a giant increase of 166% compared to 2019. Overall it is clear that both YouTube and Facebook also recorded their best numbers last year, only that kept below Twitch.
Undoubtedly, the growth of these services will benefit in this new year 2021 if the passage of COVID-19 keeps keeping us home most of the timeSo it wouldn’t be surprising if Twitch, YouTube, and Facebook break their records again this year.
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