Twitch’s New Guidelines on Sponsored Products in Live Streaming

show sponsored objects in the background

That is not well translated. That’s the original sentence Showing off a new piece of equipment you bought for yourself.

Normally I would put this in the forum, but the tweakers article just says the opposite of twitch itself, so this is more than a translation error

Also with the other line of text You have merchandise, memorabilia, or other products in your camera view but are not being paid to actively discuss or promote them.
So it’s really only allowed if they’re in the background and nothing else or they have to be your own

The streamers are crying a bit about it, but it’s not that bad. Only the logos are restricted and in all other cases you just have to disclose it with their tool. Yes, but transparently. So you have to do 5 minutes of extra work or have a moderator do it for you. Streamers are probably just afraid that this will make brands less likely to advertise through them because they can no longer make it seem authentic. I think that’s not too bad, since with advertising via streamers you reach a very large part of your target group as a gaming brand, whether it is through a clear advertising deal or as a product that happens to come into the picture

Twitch simply prevents it from being their fault that 12-year-old boys think they need a 200 euro headset because their favorite fortnite streamer always wears it. From twitch they have now done everything they can to make it clear that this is just advertising. Seems like a good thing to me.
Personally, I think it’s cool because then you can now immediately see whether the products you see with several pro esporters, for example, are not sponsored because they are not listed in that tool. Then you also know right away that there is a reason other than sponsor money for using that product and that can be a very interesting way of discovering new peripherals.

[Reactie gewijzigd door youridv1 op 7 juni 2023 09:40]