Amazon is very proud to announce today a new and unprecedented association between its Prime Music and Twitch services. Concretely, this will allow the integration of the Twitch live streaming functionality, directly in the Amazon Music app. In this way, fans will be able to interact directly with their favorite artists, and participate in new interactive experiences.
A new Twitch / Amazon Music association
According to Amazon, more than 1,000 artists have already connected their Amazon Music account to Twitch. The American giant explains that at a time when in-person events are very limited, artists will be able to reestablish a direct connection with their fans, forge a real community and “Get in touch with audiences the size of a stadium”. For this, artists are invited to use the new application Amazon Music for Artists.
As for the fans, they will have several means of discovering the artists live through the Amazon Music application, in particular via “push” notifications, when their favorite artists pass. live on Twitch. Added to this is a new “Live” navigation page, directly on Amazon Music.
“Twitch has always been about connecting amazingly talented creators live with fans across the world.”, explains Tracy Chan, vice president, music manager at Twitch. “That’s why we’re excited to announce the next phase of our partnership with Amazon Music, which opens up a whole new world of live music experiences and engagements by connecting Twitch and the catalog of music available on Amazon Music.” .
So, starting this week, El-P and Killer Mike of Run the Jewels will organize an evening of viewing of the new music video for their title, Out of Sight, followed by a question and answer session with the fans. Soul singer and storyteller Nicole Atkins will host a series of variety performances and interviews with friends and artists Elle King, Cut Worms and Whitney.
—
