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Twitch It is the platform with the largest number of streaming users in the world. It opens our brand to a powerful world market. Its transmission is divided into categories: video games (leading), outdoors and travel, music, chatting, and so on.
Most streaming traffic is concentrated chatting, then video games, and everything else. This division of transmission by content of interest makes it more attractive for users.
Its form of monetization is excellent. Those who create content become twitch partners and access different payment alternatives: subscriptions and own emoticons, virtual articles or Bits, for advertising reproduced on the channel and emblems for distinguished users who are followers of our content. A very interesting option is its donation system, through which users donate different amounts of money to their favorite creators. In return they receive some consideration from it, such as: personalized greetings.
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Greater (and better) interactivity between viewers and content transmitters. There is: for each broadcast a chat where viewers can share their impressions (you can moderate the transmitter or a bot). Whispers, as an option for private communication between viewers, live polls to find out views of viewers and numerous other options that make it very gamifiable.
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Versatility in design and configuration. It allows the channel to be configured in an organized way to transmit only biography, donations, emoticons, only subscribers (avoiding haters). The format of channels with subscribers provides certain privileges for them: such as access to chat, use of their own emoticons, win beta versions of PCs, video games, personalized items, skins for their PCs and much more.
An advantage for viewers: If they are Amazon Prime users, they have a free subscription to the channel of their choice.
Author: Paz Vega abc, Communication and Marketing Manager at CraneandoT. For questions and suggestions write to [email protected]
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