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Twitch absolute market leader in streaming content


12 october 2020 – 06:06

The abrupt end of Microsoft’s game channel Mixer has worked in favor of Amazon’s Twitch platform. This is evident from a new report from Stream Hatchet and Streamlabs.

Twitch’s market share in the market for streaming content (mainly live games) is increased to 91 percent, measured by the number of hours that have been streamed. The rest is split between YouTube and Facebook.

In the second quarter of 2020, Mixer represented 14.2 percent of the market. The users switched to Amazon after closing.

The total audience for live streaming has shrunk slightly compared to the April records, but these were the result of the lockdown.

Microsoft pulled the plug from Mixer this summer because they did not have enough time to further expand the platform.

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