You had to have damn faith. The project was imposed in full containment, while no business could claim to have visibility. Even less in a shopping mall, banned from customers for weeks. And all in a sector devastated by the pandemic.
Yet they dared. They have dared to launch a designer store in the heart of the Saint-Sébastien shopping center, a store they hope will even last.
“Indeed, it was a fairly considerable challenge”, concedes Ouahiba B., among the instigators of the project. “But we were helped by the management, by the town hall and the Vitrines de Nancy. And then, solidarity prevailed. “
It is true that the profession, or rather the crafts in general, have paid a heavy price for the health crisis. “It was very hard,” confirms Rémi Illig, who is developing a collection of custom-made bow ties and vests. “I usually work very well at a trade fair, or a Christmas market. But this year, none of that. To the point that some of theirs had to revise their aspirations downwards. “And have resumed a job as a civil servant. “
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On waiting list
But both envy and urgency were at work in this project. “A huge desire! The six founders insisted that their store stood out with the same legitimacy as all the other brands present in the gallery. By ensuring that the “scenography” is as attractive as possible, and by taking care to regularly arouse the curiosity of the customer.
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