TW interview about the “virtual shop window”: Status quo: Shopping on Instagram

Daniel Verst sees Instagram as a “virtual shop window”, especially for medium-sized companies. A great opportunity, especially in times of crisis. But what will shopping on the platform look like in the future?

For many retailers, Instagram has been “one of the few ways to do business in recent months,” says Daniel Verst, Strategic Business Partner at Instagram. Medium-sized companies in particular got creative in order not to lose contact with their customers. The ideas ranged from live shopping, digital fashion shows and virtual art clubs to style advice on social media. In the TW interview, Verst gives insights into the best sales strategies on the platform and talks about the planned shopping tools.

TextilWirtschaft: Mr. Verst, how did shopping in social media develop during the crisis? Daniel Verst: Instagram was and is –

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