Big changes are coming to your smart TV experience! LG is phasing out Google Assistant on its TVs in favor of Microsoft Copilot, starting May 1, 2025. Discover what this means for you, including the impact on existing TV models adn the advantages of this potential shift in voice control technology.
LG To Phase Out Google Assistant on TVs, Citing Shift to microsoft Copilot
Table of Contents
2025-04-05
voice Control Evolution: LG’s Strategic Pivot
In a move signaling a significant shift in the smart television landscape, LG Electronics announced it will discontinue support for Google Assistant on its TV models, beginning May 1, 2025. This change affects both upcoming releases and existing TVs that have integrated Google’s voice assistant since 2018.
Key Changes and Implications
- End of an era: the Google Assistant, heavily promoted for its voice control capabilities, will be removed from LG TVs.
- Affected Models: The change impacts not only future TV models but also those already available on the market.
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Continued Voice Control:
Despite the removal of the assistant, voice control using the remote control will still be possible.
- LG thinq Takes Over: The voice control functionality will transition to LG’s proprietary ThinQ technology, although it will not be as extensive as the Google solution.
Industry Trends and Competitive Landscape
LG’s decision mirrors a similar move by Samsung in 2024,indicating a broader trend among television manufacturers to explore option voice assistant solutions. This shift reflects the evolving dynamics of the smart home ecosystem and the desire for greater control over user experience.
Microsoft Copilot Integration
LG has revealed plans to integrate Microsoft Copilot AI as a replacement for Google Assistant. Though, the initial rollout will be limited to OLED models from 2025.
Despite phasing out Google Assistant, the partnership between LG and Google remains intact in other areas. Google recently restored Chromecast support on LG TVs, demonstrating continued collaboration on select features.
unanswered Questions
The reasons behind LG’s decision to replace Google Assistant remain unclear. speculation suggests that the move may be related to Google’s strategy to prioritize its new Gemini assistant for TVs running the Google TV system,the successor to Android TV.
The transition raises questions about the future of voice control in smart TVs and the potential for increased competition among AI assistant providers.
Expert Opinion
Despite the removal of the assistant, voice control using the remote control will still be possible.LG Electronics Spokesperson
Social Media Reaction
Stay tuned for updates and reactions on social media as the transition unfolds.