Associated information
The Catalan Company for Audiovisual Media (CCMA)the physique that brings collectively the general public digital media of the Generalitat (amongst which stand out TV3, Catalonia Radio y 3Cat), has simply awarded the digital promoting from the group to 2 corporations Madridthough they’ve workplaces in Barcelona. Rebold Advertising y Wavemaker Promoting 637,000 euros can be distributed for the “promotion of campaigns” of varied sorts for six months, till December 31.
Rebold, an organization that has the theme park amongst its shoppers Puy du Fouin Toledo, Lollipops, BBVA, Nike y Movistar has received 4 of the 5 heaps in rivalry, all of that are completely meant for campaigns in digital codecswhich embody promoting in Instagram, Spotify, Fb, X, Twitch, Youtube and different related platforms and instruments.
Half one million euros
For strategic promoting campaigns of 3Cat, the brand new digital content material model of the CCMA that brings collectively TV3 and CatRàdio, the award quantities to 149.000 euros till December 31. It’s the identical quantity, 149,000 euros, destined for the campaigns promoted with the influencers. And considerably much less, for 140,000 euros, is the contract that Rebold has received for the dissemination of SX3the kids’s channel.
Lastly, Rebold has additionally received the competitors for the summer season digital promoting of the contents of 3Cat, a contract that has an estimated worth of 50.000 eurosIn complete, the Madrid-based firm will bill practically half one million euros from the Generalitat for six months, after profitable the assorted contracts towards three Barcelona corporations: Nothingad, Medialog y Proximia Has.
Radio and buses
The fifth contract is for Wavemaker, of 149,000 euros for six months for promoting campaigns in each digital and conventional media to advertise the totally different contents of the CCMA. This firm counts amongst its shoppers Netflix y Burger King.
This award consists of promoting in several radio stationsbut in addition in fastened components of the exterior, in addition to in public transportationOn this case, the corporate has prevailed Has Media already Itan Mediaeach from Barcelona.
