DECRYPTION – Americans devote 3.32 hours to it every day, compared to 3.54 hours for the inhabitants of the Old Continent. A first.
The planet continues to be globally loyal to the post. In 2020, television even saw a noticeable resurgence of interest. The time spent by viewers around the world in front of the small screen averaged 2.54 hours per day. That is, an increase of 6 minutes, compared to the average for 2019, reveals the annual study of Glance (Médiamétrie), on the occasion of the international MIPTV show. Even young adults, in other words those who turn away the most from the living room screen, have followed the general trend by spending 1 hour 49 minutes, or 2 minutes more, in front of TV programs.
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This general growth does not appear to be anything. However, it is almost a feat. In recent years, with the proliferation of video-on-demand platforms, such as Netflix or Disney +, television consumption has never ceased to erode. The last time that the media TV recorded an increase dates back to 2012. For example, in 2019, the inhabitants of the planet had spent
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