TV Media Rates in the United States to Fall by 1.9% in 2023: ECI Media Management Report

TV media rates in the United States will fall by 1.9% in 2023, according to a new report from media audit consultancy ECI Media Management.

This represents a significant change from the company’s forecast last quarter, which predicted TV media rates would actually increase by 6.6%.

The Media Inflation Report forecasts inflation for different types of media in 10 different markets, including the US, UK, Germany, France and China. He finds that while many countries enjoyed economic growth in 2022 following a return of consumer confidence after the pandemic, that economic bubble has now burst.

The report attributes TV price deflation (pictured below) to factors including banking volatility, growing fears of a recession in light of the US administration’s debt ceiling issues, and the ongoing industrial action led by the Writers Guild of America. In recent days, however, President Biden appears to have struck a deal with the US Congress to head off a potential debt crisis.

ECI Media Management expects OOH and radio to continue as more employees return to the office, increasing road traffic and driving time. The proliferation of AVOD services will also lead to significant growth in online video, according to the report.