TV ‘matryoshka-style debit membership’ looks ugly Some people are calling for a mutually compatible membership system to be established
To watch a new TV series, you need to open a video subscription on the TV side. After filling up your subscription, you find that if you want to watch variety shows, you need to add another subscription.
In addition, there are many types of subscriptions, some of which can only be viewed on mobile phones and web pages, but not on TV, and there are also subscriptions for children, etc. Once you buy the wrong program, you won’t be able to watch the program you want to watch.
now,Smart TVs are very cheap, only 3,000 yuan for a 75-inch TV, but various pay-to-view content makes consumers feel “ugly”.
It is understood that currently on the official websites of major video members, iQiyi Platinum VIP annual fee is 388 yuan (298 yuan for continuous membership), Tencent Video Super Video VIP annual fee is 488 yuan (348 yuan for continuous subscription), Youku Kumeow subscription The annual fee is 488 yuan (348 yuan for continuous subscription).
In this regard, Liu Jing, a lawyer at Shaanxi Xuegao Law Firm, said, “Matryoshka-style membership fees not only affect the consumer experience, but also consume consumer confidence. In the long run, it will shake the foundations of paid viewing , which is not conducive to the healthy development of the industry.”
he suggested,The establishment of corresponding industry standards and norms should be accelerated to make membership fees more reasonable. At the same time, explore the creation of a TV subscription system compatible with more client terminalsand enrich the content of video resources, so that consumers are no longer “doll-like charging members.”
