LAS PALMAS DE GRAN CANARIA, June 29 (EUROPA PRESS) –
Turismo de Islas Canarias will promote the archipelago at The Meeting Show (London), which is held as a meeting point for the meetings, incentives, conventions and exhibitions industry, also known by its acronym MICE.
As reported by the Regional Government’s Ministry of Tourism, Industry and Commerce, the objective has been to globally position the destination as a benchmark in the MICE category, demonstrating that it can provide broad coverage to all the needs of those potential clients whose main motivation is the celebration meetings of all kinds or incentive trips in a place with a unique climate.
During the event, Turismo de Canarias participates in the framework of the Turespaña stand, where it will hold meetings with some twenty representatives of companies from 11 countries to publicize the varied accommodation offer available on the islands, as well as its wide range of complementary and highly specialized services linked to the different island destinations.
The fair has more than 50% of buyers identified as interested in holding incentives and conventions in Spain, making it an essential platform for attracting this sector, which generates a significant volume of business for the islands.
In addition, it is intended to strengthen the affective bond of the destination with the end customer and associate the image of the Canary Islands with a quality offer focused on a high-level ‘target’.
For its part, The Meeting Show also offers presentations and conferences with educational programs on the meetings industry. In the last edition held in 2022, 70 destinations participated and 49 work sessions were held with more than 85 speakers and a total of 22 hours of content.
In addition, the fair features a wide range of exhibitors from the meetings and events industry from around the world, including destinations, incoming agencies, hotels and conference centers, and technology providers, including Abu Dhabi Convention & Exhibition Bureau, American Express Meetings & Events, Butlins Conferences & Events, Cape Town & Western Cape Convention Bureau, Hilton, Melbourne Convention Bureau, NYC & Company and Qatar Tourism, among many others.
2023-06-29 13:35:56
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