During the meetings, strategies were discussed for accelerate the development of TUI’s business in the regionwhich pass through increase the number of tourist packages within the country offered globally.
Antalya, Turquia.jpeg
Views of the coast of Antalya, Türkiye.
TGA
Ebel stressed that Turkey is one of the most prosperous tourist destinations in the world, with considerable potential for further expansion. In this regard, TUI has intensified its collaboration with local hotels with the aim of increase the flow of tourists to the country.
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The group has also announced that it will expand its portfolio of hotel brands in Türkiye, where It already has 33 establishments under the brand TUI Hotels and Resorts, offering more than 25,000 beds. Two new hotels, TUI Blue Angora Beach and TUI Magic Life Beldibi, have joined its portfolio this year.
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TUI also intends to extend the tourist season in Türkiye beyond the summeror, promoting autumn and winter tourism.
Countries like Germany and the United Kingdom have already started offering this destination all year round, and TUI plans to expand this strategy to other source markets. In addition, the company is looking to attract customers from Eastern Europe and other non-European international markets, as part of its growth plans.
