Bundesliga club TSG Hoffenheim and the Chinese YIDE SPORTS Group have signed a partnership until June 30, 2023.
With the betting provider, which is also known in Asia as a digital sports and entertainment platform, TSG is leaving its first footprint on the Asian market. For the Bundesliga soccer team, the partnership with the up-and-coming YIDE SPORTS Group is therefore also part of their own strategy for internationalization.
In return, the betting provider from Asia, which wants to expand worldwide, will receive a visible presence on the boards of the PreZero Arena on match days as a service portfolio as well as digital rights at TSG and a hospitality package on demand.
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