Every year analyzes on the reputation and quality of brands are disclosed, this time the emotional relationship with consumers is measured through the analysis of 2.6 billion conversations in a year
June 13, 2022
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Aprilia is the most loved brand in Italy in 2022. The annual ranking says so Love Brands 2022 from Talkwalkerdefined the number one Consumer Intelligence platform in the world.
The Aprilia brand is followed by Abarth in second place, from Illy to third, then by many illustrious fashion brands such as Prada, Dolce & Gabbana, Valentino and Gucci. He ranks fifth in the ranking Zoom, which Italians learned about during the difficult months of the pandemic; the Top10 is completed by two famous foreign brands that obviously find space in the heart of Italians, IKEA and Lego.
It is also underlined that Illy also obtains an extraordinary second place in the world Love Brands, the best result ever for a tricolor brand. Illy follows Asics (1st place) and precedes superbrands such as Jimmy Choo (7th), Muji (10th), Bosch (19th), Palmolive (20th), Lancome (21st), Nescafé (22nd), L’Oreal (29th), Adidas (45th) Apple, (47th). To find other Italian brands in the world ranking, you have to scroll down to 23rd place where Dolce & Gabbana is located; Missoni is at 32nd and Alfa Romeo at 36th.
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Chow was the research done? Using Talkwalker’s Consumer Intelligence Acceleration Platform which, in conjunction with Hootsuiteha analyzed 1,500 brands in different countries of the world, for a total of 2.6 billion conversations (in the period July 2021-March 2022) on social media, news, blogs, forums and other interaction channels. Love Brands measures the ability and dedication of brands to establish a real emotional relationship with their consumers and, downstream of the process, generated the Top50 world ranking and the Top10 of the countries, including Italy, in which the detection.
Sara. Naturally It fills us with pride that Aprilia is the most loved brand in Italy in 2022. After all, we know very well how much affection has always surrounded the Noale brand: we get a lot of views (and lots of comments flock to it!) when a product test involves an Aprilia model, as well as the clicks of the episodes fly by After GP when Aprilia wins or go to the podium.
It’s all a lot impressive and fascinating. Two point six billion conversations analyzed in one year! And here we find and measure the emotional relationship between the brand and the consumers! But one wonders: what happened to brands like Ferrari or Ducati, which in recent years dominated similar rankings? It is striking that, after one or two years, such brands may not only lose many positions, but even disappear. Some doubts arise. At Aprilia the invitation to enjoy the moment.
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