Troy Lee buys his company back

Company founder and namesake Troy Lee will continue to play a critical role as chairman, strategic brand advisor and inspirational leader of the iconic paint store. “I am extremely passionate about our brand and our future. With strong leadership and committed partners, I look forward to what lies ahead. Peace & Wheelies!” said Troy Lee.

Jon-Erik Burleson, CEO of Troy Lee Designs, said: “Over the past nine months, with the valuable support of 2 Ride, we have built a strong platform. As an independent company, we can now grow and realize the full potential of the premium brand that Troy Lee Designs intends to be.”

During the transition period, Troy Lee Designs will support the 2 Ride Group portfolio brands with distribution in North America.