Jakarta – To coincide with World Health Day 2022, Tropicana Slim again held the #BeatDiabetes Online Festival 2022 which was held on 6-7 April 2022. Collaborating with Dr. Hospital. Cipto Mangunkusumo – Faculty of Medicine, University of Indonesia (RSCM-FKUI) and the Diabet Friends Community, this year Tropicana Slim presents the #BeatDiabetes Online Festival 2022 with a different concept from previous years, where there is health education packaged in the form of interactive quizzes and demos. healthy cooking, which inspires various choices of healthy and delicious food and beverage menus. This whole series of activities aims to inspire and invite the people of Indonesia to prevent and fight diabetes from an early age.
The #BeatDiabetes Online Festival 2022 is divided into two series of events, namely #BeatDiabetes2022 Delight and #BeatDiabetes2022 Warrior. #BeatDiabetes2022 Delight is a healthy menu creation festival using Tropicana Slim products, the result of collaboration with various restaurants, cafes, catering, and MSMEs that will be sold online at Shopee, as well as cooking demonstrations held at Kitchen Modena and broadcast on YouTube and Facebook Tropicana Slim and detik.com on April 6, 2022 at 14.00 WIB.
This session is held virtually and aims to inspire the public about various innovations in creating healthy and sugar-free food and beverage menus for consumption by Indonesian families, including diabetics. People can also easily get it by ordering online at Shopee from 5-11 April 2022.
Meanwhile, #BeatDiabetes2022 Warrior is a series of educational and interactive quiz competitions about health and diabetes. The goal of #BeatDiabetes2022 Warrior is to educate the Indonesian people about the dangers of diabetes and how to prevent and treat it. This event is planned to be attended by 5,000 participants from all over Indonesia who will compete in terms of knowledge related to diabetes.
For this reason, Beat Diabetes Warrior 2022 is divided into three rounds, namely the preliminary round (1 February – 13 March 2022), the semifinal round (14 – 20 March 2022), and the grand final round (7 April 2022) which will be broadcast live, with a total of prizes worth 70 million rupiah.
dr. Syahidatul Wafa, Sp.PD, Staff of the Endocrine, Metabolic, and Diabetes Division of the Department of Internal Medicine RSCM-FKUI who served as a jury in #BeatDiabetes2022 Warrior reminded, “The International Diabetes Federation (IDF) Atlas data for 2021 states that Indonesia is ranked 5th the largest number of people with diabetes in the world, with the number of people with diabetes reaching 19.5 million people. This figure has almost doubled in just two years, compared to 2019 of 10.7 million.”
In fact, having a hereditary history of diabetes is associated with a higher risk of diabetes. The risk of diabetic offspring whose parents have diabetes is 6.1 times higher1. Not only that, obesity is also a risk factor for diabetes.
Data from research published in the journal Diabetologia in 2020 states that despite having a low genetic risk factor for diabetes and a good lifestyle, those who are obese are known to have an 8-fold higher risk of diabetes compared to those who are overweight. normal2.
Noviana Halim, Brand Manager of Tropicana Slim said, “Diabetes is referred to as the mother or the cause of various complications of serious diseases and includes incurable diseases. The risk of these health complications can be reduced if blood sugar levels are controlled properly. Therefore, it is very important to maintain stable blood sugar in diabetics by maintaining weight, eating healthy, and exercising regularly.
Tropicana Slim for almost 50 years has been trying to accompany Indonesian families in preventing diabetes by consistently inspiring Indonesians to live healthy lives through a series of high-tasting products. Therefore, Tropicana Slim also invites the Indonesian people to continue to prevent and fight diabetes through the #BeatDiabetes2022 campaign.”
Meanwhile, dr. Rudy Kurniawan, Sp.PD. Dip.TH., Founder of Sobat Diabet who also serves as a judge in #BeatDiabetes2022 Warrior said, “A healthy lifestyle is the main key in preventing and reducing the risk of diabetes. Research in The American Journal of Clinical Nutrition (2020) found that living a healthy lifestyle can be associated with a 60% reduction in the incidence of diabetes.
Included as a healthy lifestyle in this study were having a normal weight and waist circumference, not smoking, having a high level of physical activity, following a healthy diet (high consumption of vegetables, fruit and whole grains but low consumption of meat)3.”
Daniel Minardi, Head of Brands Management & Digital Products Shopee Indonesia said, “Maintaining a healthy diet is one of the efforts that can be taken to prevent diabetes risk. Shopee is pleased to be collaborating with Tropicana Slim through the #BeatDiabetes2022 Delight campaign by presenting a variety of healthy menu choices and creations. special menus from local food businesses. We hope that this collaboration can provide users with easy access to healthy food and beverage creations that can support a healthy lifestyle as an effort to prevent diabetes.”
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