Photo in Franki Chamaki are Unsplash
Commonly used products at controlled prices for three months
The tricolor trolley started on October 1st and will last until December 31st 2023. The objective – in the intention of Prime Minister Giorgia Meloni, of the Minister of Agriculture, Food Sovereignty and Forestry Francesco Lollobrigida and the Minister of Business and Made in Italy Adolfo Urso – is to meet the needs of families with a series of offers for the most commonly used products.
The participating companies undertake to offer products at controlled prices which will not have to be increased during the quarter.
Most discounted products have in-house branding
The tricolor trolley has just left and the protests are already being heard. For example, some large-scale retail trade brands participating in the initiative have opted for fixed prices: this means that, even if the conditions are right, prices will not fall further.
Il Codacons underlined the fact that in the basket of controlled products, hypermarkets and supermarkets have included only those with their own brand. It also highlights that the membership of commercial businesses is still too low compared to their overall number.
The Government has signed an agreement with Confesercenti, Confcommercio and 32 other associations in the supply chain (including Federfarma, Federalimentare, Coldiretti, Confagricoltura and Cia-Agricoltori Italiani) and over 23 thousand points of sale. The agreement also involves pharmacies and parapharmacies.
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Freedom to modulate discounts
The list of businesses that join the tricolor cart it is constantly updated and everyone makes their own choices.
Coop discounts of 10% on consumer products with its own brand and 1000 others from different brands. long S offers a cart of 40 products that can be purchased for less than 40 euros at fixed prices plus a selection of products with its own brand discounted by a further 20%. The cart of Carrefour includes 30 basic necessities products at 30 euros, 700 private label and more than 200 branded Simply. Conad offers 600 products at controlled prices, Tigre e Lidl they have a cart of products blocked at 20 euros. Furthermore, many large-scale retail outlets offer additional discounts dedicated to the over 60s one or two days a week.
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The products of the tricolor cart
Between the consumer products that fill the Italian shopping cart include biscuits, pasta, meat, tomato puree, sugar, milk, eggs, rice, salt, flour, cereals, animal food, soaps, detergents, toilet paper and nappies.
She was noticed the absence of fresh fruit and vegetablesa type subject to price variability that depends on various factors and for which a specific agreement has not yet been signed.
Some large-scale retail chains have decided not to join, because the offer changes little, given that there are always rotational offers on consumer products. A check would be necessary, however prevent the Italian quarter from becoming a jungle in which consumers are unable to orient themselves between fixed prices, promotions and Italian discounts.
The cities where the. has been registered so far Rome, Turin and Naples have the greatest support for the initiative but there is still some delay in the organization which should be fully operational soon.
2023-10-09 08:23:03
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