[ 매드타임스 최영호 기자] Triumph, a world-famous women’s lingerie brand, recently unveiled its ‘Triaction Sports Bra’ collection. To highlight this innovative line, we partnered with Parisian agency Herezie to develop a captivating campaign combining art and advertising.
The advertisement produced by Herezie stands out for its visual solution that artistically conveys the product’s benefits without copy. The advertisement used the chronophotography technique, which captures images of a moving subject at regular intervals and then superimposes them on top of the same image, to create the effect of the movement forming the shape of the Triumph bra. The only copy is the brand and product name.
Every piece in the collection is carefully crafted to provide unparalleled support and comfort even during the most intense workouts. Herezie created three dynamic images that visually express the benefits of this product, each vibrant and eye-catching.
Each image shows a woman participating in sports such as karate, dance, and rhythmic gymnastics. The movement of a sports woman uses chronography to shape the silhouette of the Triumph sports bra. The melody of color, pattern, and texture combines to demonstrate the support and mobility provided by a sports bra, and provides an innovative visual expression of the brand’s line and products.
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