Anyone who missed ‘Dry January’ will get a second chance in February with ‘Tournée Générale’ that you only have to keep up for 28 days. Non-alcoholic beers, wines and aperitifs have never been so popular. The Belgian brands Nona and Gimber are very high, but 0% alcohol comes with a hefty price tag. Is it really about more than flavored water?
Marc Coppens
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