With the 2024 Spring/Summer Paris Fashion Week coming to an end, this annual summer carnival across Milan and Paris has temporarily come to an end. There are many eye-catching moments on the show this season.Pharrell Williams of Louis Vuitton The first show turned into a music feast full of celebrities,Tommy Cash Continuing the “performance art” and appearing in grotesque shapes Rick Owens Waiting for the show,Junya Watanabe MAN Then bring 18 styles and Carhartt WIP、C.P. Company and other brands of cooperative items, and even a joint name with the main line of women’s clothing. This time, Hypebeast will take stock of the fashion elements with the highest frequency in the 2024 spring and summer shows, and capture fashion trends worthy of reference from the details.
green green
Popular color matching has always been an important part of trend forecasting. This season’s show seems to have an obvious answer. Prada, sacai, Loewe, Fendi, Walter Van Beirendonck, Andersson Bell and other brands have all used bright colors in their new season series. green. Embellishing this bright color on knitted sweaters, leather jackets, nylon jackets and other styles of different materials is very in line with the spring and summer collections, and it also symbolizes the vigorous vitality of the recovery of all things. It is worth mentioning that although Burberry did not participate in this fashion week, the 2024 early spring series recently released by Burberry also uses green as the main color.
Fishing Vest Fishing Vest
It is no longer a new thing that pragmatism dominates the mainstream aesthetics of fashion houses. In recent years, there are many types of functional clothing such as outdoor and military clothing on the show. But the most surprising thing this season is that Raf Simons actually mixed such an authentic fishing vest into the Prada SS24 series. The iconic D ring and multi-pocket design make people think that it is the handwriting of Mr. Kobayashi Setsawa, the principal of Mountain Research. Coincidentally, Hed Mayner also designed a vest style that looks like a fishing suit for the new season. And Matthew Williams also started from his consistent pragmatism this time, drawing inspiration from his surrounding environment and his children’s school clothing, adding functional vest styles to Givenchy.
Loafer loafers
As Gucci’s most representative single product, the Horsebit Loafer horsebit loafer is showing a trend of resurgence on the occasion of its 70th anniversary. It seems that major brands are also focusing on this SKU. This shoe type was first born in London in 1847, when it was mainly used for aristocratic vacation and rest. Over time, the slouchy and elegant loafer became a symbol of the upper class. By the end of the 1950s, it became a must-have for the fashionable Preppy Look of American preparatory students. The casual elegance that comes with loafers is in line with the current trend of comfortable home wear. Loafers, which have experienced several ups and downs, have gradually returned to the public eye. On this show, in addition to Gucci’s main promotion of its own products, competitors will naturally not let go of this business opportunity. Louis Vuitton gives loafers crystal decorations, and Dior uses special materials such as horse hair and tweed. In addition, Nicholas Daley, who has been using loafers for styling, has finally come to play at home.
Polo/Rugby Shirt Polo/Rugby Shirt
Perhaps due to the influence of the recent low-key luxury trend of Quiet Luxury, Polo/Rugby Shirt, the “good partner” of loafers, which are originally two items of the same origin, also showed a high appearance rate this season. Nicholas Daley combined traditional knitting Team your polo shirt with loafers. Also more eye-catching are Louis Vuitton’s leather striped Rugby shirt and Dior’s jewel-encrusted Polo shirt. The Rugby Shirt style occupies the highest proportion is JW Anderson. This time, the designer uses space cotton, suede knitting and other fabrics to create a fluffy silhouette and a thick texture.
Jewelry jewelry decoration
Crystals, gemstones, pearls and other stereotyped jewelry elements that reflect feminine femininity frequently appear on men’s clothing this season. Pharrell has integrated one of his most representative dressing elements, “men wear pearls,” into this season’s LV men’s wear, covering a full range of products from ready-to-wear, shoes, accessories, and bags. Colleague Kim Jones also added gem-studded elements to Dior men’s clothing, making some basic styles “bejeweled”. In addition, JW Anderson, another veteran employee of LVMH, also added ready-to-wear styles full of crystal inlays to Loewe this season.
Tweed tweed
Another element that makes men’s clothing “fragrant” this time is Chanel’s most iconic Tweed fabric. Dior used tweed suits, bags, and shoes for most of its looks. For a moment, people thought they had gone to the Chanel show. The tweed cardigan with a flower-shaped metal brooch looks like it was picked up directly from a Chanel store. from. LVMH seems to be trying to seize Chanel’s market through its two generals LV and Dior. This point may have been corroborated when Bernard Arnault, president of LVMH, came to China the day before yesterday – after inspecting his own store, he also specially inspected Chanel next door. In addition, fellow CDG brothers and sisters Watanabe Junya and Abe Chidose also added tweed items to their respective brands Junya Watanabe and sacai.
Shred shredded paper cutout
Destroyed effects have been a staple of fashion shows since the dawn of grunge culture, and it can get annoying over time. This time, a group of brands seem to have found a new way of deconstruction, and invariably cut the fabric into incomplete shapes like shredded paper. However, there are different forms, such as Rains, DSQUARED2, Junya Watanabe MAN, and Charles Jeffrey LOVERBOY, as if they were just taken out of a shredder; while Louis Vuitton and Andersson Bell present a cut-out style like paper-cut art .
80s Pop Culture Eighties Pop Culture
The 1980s was a period of explosion of popular culture, from music to games, it seemed that any gap could produce unique subcultures, and these cultures also became the source of inspiration for fashion design. The collective revival of pop culture from that period can be felt in this season’s show. As an expert at absorbing culture, NIGO brought City Pop, which was popular in Japan in the 1980s, into the KENZO show this time. At that time, the Japanese economy was the most prosperous period, and European and American cultures spread rapidly in Japan. City Pop, a unique music genre that integrated popular elements such as Folk, Rock, Disco, and Jazz at the time, was born, and the highly saturated images showing urban scenery and city night scenes It has also become the supporting visual of City Pop. This time KENZO is bringing us back to that era of extreme optimism and prosperity, full of leisurely summer atmosphere.
Louis Vuitton also borrowed from the game culture popular in the 1980s. Re-interpretation of the brand’s classic checkerboard Damier pattern—cooperating with artist ET Artist to turn Damier into Atari Atari game-style 8-bit pixel art, with a strong retro video game flavor. Marine Serre placed this series in the Electronic Dance Music Club scene that was popular at the time. In addition to the staggering series of series names, Junya Watanabe MAN this season is most hotly discussed because it breaks the boringness of previous seasons and permeates the Punk culture throughout the season.
The richness of this season has increased significantly, which shows that the creative power of the fashion industry is recovering rapidly. At the same time, we can get a glimpse of the “predictions” of major brands on future fashion trends from the show. Pragmatism continues to infiltrate fashion houses; loafers become the focus of footwear; jewelry elements such as pearls, gemstones, and crystals that reflect feminine femininity appear frequently in menswear; Atari games, City Pop, EDM, etc. popular culture in the 1980s Also revived again. It can be seen that leisure, neutrality and pragmatism are still the main theme of men’s clothing trends in the future.
