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Travis Kelce: a player like no other
His relationship with singer Taylor Swift propelled him to global status, far beyond his status as a must-play player in the NFL. Through December 11, his advertising appearances during NFL broadcasts were counted at 375, a remarkable number highlighted by the Wall Street Journal.
Kelce not only surpassed his teammate Patrick Mahomes and the famous “Jake from State Farm” in terms of media popularity, but he also demonstrated a unique ability to combine approachability and a sense of humor.
Aside from football, Travis Kelce has expanded his influence through various platforms, including his podcast and a notable performance as host of “Saturday Night Live.” These initiatives have strengthened its appeal beyond the traditional sports audience. Regarding the marketing strategy behind Travis Kelce’s growing popularity, the actions of his sponsors are telling.
A well-established marketing strategy
Brands like Experian and Campbell Soup have adjusted their campaigns to feature Travis Kelce. Experian, for example, increased its investment in ads with Kelce as the NFL season progressed, capitalizing on its growing popularity. Campbell Soup also adapted its ad delivery strategy, featuring Travis Kelce, his brother Jason and their mother in Chunky soup ads to maximize audience engagement.
Travis Kelce’s relationship with Taylor Swift has added another level to his media exposure, boosting his sponsors’ campaigns. Although the commercials were filmed before their relationship was announced, the sponsors skillfully adjusted their strategies to capitalize on the public’s increased interest in Kelce.
Social media, podcasts and online videos offer athletes new opportunities to reveal different facets of their personality. Kelce’s podcast, “New Heights,” not only highlighted his personal side, but also significantly increased his visibility and ability to interact with a diverse audience.
2023-12-23 18:09:29
#NFL #rise #Travis #Kelce
