The podcast “New Heights” by Travis Kelce (34) and his brother Jason (36) has really taken off since 2022! So much so that according to the “Wall Street Journal” it is currently ranked 4th among the most listened to podcasts in the USA.
And their success continues to grow! Now the two American football brothers are on the verge of a mega-million dollar deal.
Travis Kelce and his brother Jason Kelce are both NFL American football stars
Photo: killatrav/instagram
According to several US media, Travis and Jason is currently negotiating a new deal for their popular podcast with none other than “Wondery”, the subsidiary of Amazon. According to information from the “Wall Street Journal”, the deal is said to be worth 100 million US dollars for the rights to the podcast.
It is still unclear how many episodes the deal includes and how long the episodes will be – but: The brothers’ demands are expected to be met!
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Content of the podcast
In “New Heights,” the two National Football League stars talk weekly about NFL events, games, current news, or personal events. Other guests are also part of the show from time to time, such as family members or other NFL stars.
Waiting for a mega-star as a podcast guest, but all fans so far are addicted: Travis girlfriend Taylor Swift (34)!
Does the love for Taylor drive the podcast’s success?
Travis appears on stage as a surprise guest at a concert in London – what a show of love from Taylor to include him in the show!
Foto: Gareth Cattermole/Getty Images for TAS Rights Management
Although the singer has not yet been heard in person, she is often mentioned by the brothers. Recently, Travis about his spontaneous stage performance in London at his girlfriend’s “The Eras Tour”.
After the song “The Smallest Man Who Ever Lived,” Taylor falls over dead for a short sketch and is usually carried by a dancer. This role was romantically taken on by Travis in tails and top hat and brought her back to life – which made fans freak out.
How the surprise appearance came about was humorously discussed by the Kelce brothers in the podcast. Travis gave insights into his thoughts from that moment on stage: “Don’t let Taylor fall!” he repeated over and over in his head.
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A clever marketing strategy to encourage ‘Swifties’ to listen to the podcast. It’s certainly no secret that his love for Taylor increases the number of listeners to Travis’ podcast.
