Traveling with Passion and Excitement: Scanning the Travel Market during the Mid-Autumn Festival and National Day Holiday in 2023

Xinhua News Agency, Beijing, October 6 Title: Traveling with passion and excitement—Scanning the travel market during the Mid-Autumn Festival and National Day holiday in 2023

Xinhua News Agency reporters Xu Zhuang and Deng Ruixuan

“Double Festival” linkage, travel time. The Mid-Autumn Festival and National Day holidays end on the 6th. According to calculations by the data center of the Ministry of Culture and Tourism, during the 8-day holiday, the number of domestic tourist trips was 826 million, a year-on-year increase of 71.3% on a comparable basis, and an increase of 4.1% on a comparable basis compared with 2019; achieved Domestic tourism revenue was 753.43 billion yuan, a year-on-year increase of 129.5% on a comparable basis, and an increase of 1.5% on a comparable basis compared with 2019.

During the holidays, people have a strong desire to travel, tourist attractions are crowded, the cultural and tourism market has strong recovery momentum, and industry confidence continues to be strongly boosted.

The festivals are connected, home and country are dependent on each other, and patriotism fills the journey——

On the morning of October 1st, National Day, more than 300,000 people from all over the country witnessed the raising of the five-star red flag in Tiananmen Square.

This year’s Mid-Autumn Festival is connected with the National Day holiday, and the time of reunion overlaps with the National Day, which arouses a deeper sense of family and country among the people.

From Shaanxi Yan’an, Hebei Xibaipo, Jiangxi Ruijin, Liaoning Dandong and other places to usher in the climax of red tourism, to the Ministry of Culture and Tourism launching the 2023 “Mountains and Rivers Autumn Rhythm” national tourism promotion, to tens of thousands of tourists in Jiaozuo, Henan Yuntai Mountain Scenic Area. Huge national flag… People appreciate the wonderful mountains and rivers during travel and gain confidence and strength.

Dai Bin, president of the China Tourism Academy, believes that “everyone is a tourist, and there is scenery everywhere”. “Building feelings about home and country, enjoying the fireworks in the world, and feeling grateful for the peace and prosperity of the country and the people” have become a vivid portrayal of the Mid-Autumn Festival and National Day holiday tourism market.

Returning home for reunion, traveling far away for fun, long-distance travel has become the mainstream——

As the Mid-Autumn Festival coincides with the National Day, the characteristics of “reunion in the first half and travel in the second half” are more obvious, and medium and long-distance tourism has achieved high growth.

According to calculations by the China Tourism Academy, during the holidays, the travel radius of domestic tourists was 189.5 kilometers, an increase of 59.6% on a comparable basis compared with the same period last year; the average recreational radius of tourists at the destination was 17.9 kilometers, an increase of 86.0% on a comparable basis compared with the same period last year.

Ctrip data shows that during the holidays, domestic travel orders in China increased nearly 2 times year-on-year, tickets and homestay orders increased more than 2 times year-on-year, and cruise orders increased more than 6 times year-on-year. Beijing, Shanghai, Chengdu, Guangzhou, Chongqing and other places have become popular domestic tourist destinations.

Slow down the pace, heal the soul, and prefer leisure for travel purposes——

During the “Double Festival”, the popularity of homestays around Guangdong cities is high. The “23°8′ North Latitude Forest Camp” located in Conghua District, Guangzhou held a theme event of “Welcoming the Mid-Autumn Festival and Celebrating the National Day”. The relaxed and fun leisure and entertainment projects met the diverse vacation needs and attracted many cities in Guangzhou and even the Greater Bay Area. tourists come to experience it.

An 8-day holiday is a rare leisure time. On the Ctrip platform, the search volume for hot spring hotels, vacation homestays and other keywords increased by more than 50% year-on-year.

According to the China Tourism Academy, more than 20% of tourists choose commercial complexes, cultural and museum venues, and historical and cultural blocks during holidays. In the first half of the holidays, the popularity of urban tourism and leisure blocks is significantly higher than that of remote scenic spots.

With deep integration and diversified supply, residents pay more attention to quality when traveling——

On the eve of the holiday, the General Office of the State Council issued “Several Measures to Release the Potential of Tourism Consumption and Promote High-Quality Development of the Tourism Industry”, proposing to “increase the supply of high-quality tourism products and services and promote the in-depth integrated development of culture and tourism.”

New cultural and tourism formats such as Chang’an’s Twelve Hours Theme Street, Nishan Holy Land, and Shanghai Planetarium are popular among tourists during the holidays. Smart tourism, immersive new products and new scenarios have become significant consumption hot spots.

People are paying more and more attention to the experience and personalization of travel. On the Fliggy platform, the number of room nights booked in high-star hotels during holidays increased by more than 50% compared with the same period in 2019, and the scale of customized travel product fulfillment increased by more than 20% compared with the same period in 2019. Driven by the trend of the Asian Games, the number of room nights booked in hotels and B&Bs in the “Six Asian Games Cities” increased by more than 60% compared with the same period in 2019.

“We will focus on the needs of different consumer groups such as children, young people, the elderly, and families to create a quality and warm tourist destination, improve the satisfaction and sense of gain of residents and tourists, and make ‘fireworks’ and ‘cultural’ taste Civilized styles work together to boost development confidence, share a better life, and exert greater comprehensive benefits.” said Ma Li, deputy director of the Industrial Development Department of the Ministry of Culture and Tourism.

【Error correction】

[Editor in charge: Zhang Xinran]

2023-10-06 15:40:36
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