This is apparent from a survey by De Telegraaf. For several years now, travelers have been able to opt for an option that compensates emissions with many airlines when booking a flight, but this is rarely used.
“People do look at it, but there are very few who actually go through with it,” says Coby van Dongen, director of De Jong Intravakanties, where only 1.5 percent wants to compensate for CO2 emissions. “Although I do expect that more and more people will opt for compensation, given the current trend towards sustainability.”
‘flying shame’
It has already been shown that people have little desire to pay extra to get rid of their so-called ‘flight shame’. A study by the Ministry of Infrastructure at the end of 2020, for example, already came to this conclusion.
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Some travel companies therefore choose other forms of compensation themselves. For example, De Jong Intra itself pays for greener driving when traveling by bus. TUI offers Fair Travel trips, where customers can contribute 2 euros for concrete projects that help the environment. The travel organization then doubles that amount.
KLM promotion
KLM has been charging travelers a green premium for a few weeks now. They then pay a few euros extra for the addition of sustainable fuel. Customers can also purchase additional biofuel themselves. KLM says it is not yet able to say whether this action is successful.
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