The SNCF announces a new increase in train reservations for the winter season, from January 9 to March 30, 2025. Trainline, marketing specialist, also confirms a surge towards the Northern Alps. However, no operator responded favorably to Compagnie des Alpes’ call for tenders.
The French love the mountains and prove it. On the occasion of the launch of the winter season in Paris, the National Association of Mayors of Mountain Resorts (ANMSM) announced an increase in reservations of 5% for the Christmas holidays compared to the previous winter, already quite satisfying. SNCF Connect, which represents 85% of online ticket sales, confirms that “ More and more French people are there to choose the train and anticipate their trips “. In mid-November, on the occasion of the opening of train ticket sales for the winter, the operator saw its audience increase further, by more than 15% compared to last year. For its part, Trainline, the leading independent marketing platform and competitor of SNCF Connect, has also noted an increase in its reservations of 34% compared to the opening of train ticket sales for this winter.
Anticipation of purchases in the Northern Alps
Trainline highlights market anticipation to benefit from better conditions, because low prices do not stay low for long. Example, for a Paris-Geneva journey, Trainline notes 50% savings on average by booking the week sales open, 29% savings for a Paris-Lyon journey, 18% for a Paris-Chambéry… This This phenomenon has generated strong reservations, particularly towards the Alps. Thus, on Paris-Chambéry, 61% of trains are sold out three days after the opening of sales, 47% for Paris-Geneva, 46% for Paris-Annecy, 34% for Paris-Grenoble… The trains are filling up very quickly. speed, and for example, according to Trainline, the TGVs to Bourg-Saint-Maurice on Saturday February 15 are already almost full.
The Compagnie des Alpes will have to review its copy
Under these conditions, Compagnie des Alpes, keen to respond favorably to this enthusiasm for rail transport and in line with its environmental concerns, launched, last year, a call for tenders for a rail offer to the Alpine valleys, from its main European markets, during three winters from 2024 to 2027. It has just announced that no operator had responded favorably, for TGVs, night trains, trains Intercity…
