Buy “luxury replicas” at a lower price, earn money “by staying in our bed”: these attractive advertising slogans often hide fraudulent practices. A well-established influence game on social networks which is showing its limits today.
Dylan, Milla, Jazz, Laurent, Maeva, Illan … these names may not ring a bell and yet they are reality TV stars (The Villa of Broken Hearts, The Battle of the Couples, JLC family, Marseillais etc.). Having become influencers, these young stars share another point in common: that of having recently had their account on the “Snapchat” social network deleted.
A warning against influencer trading tips
With the resurgence of questionable advertisements, especially concerning online investment sites (trading), the managers of digital platforms seem to be going on the offensive. On the Snapchat side, the rule stipulate that are not allowed “advertisements regarding pyramid schemes, get-rich-quick schemes or other financial offers that are false or too good to be true; advertisements that promote stock markets or offer or purport to offer insider advice.“
Last Thursday, it was the French Financial Markets Authority (AMF) which published a statement alerting on the reliability of investment recommendations provided on social networks: “it is appropriate to question the financial skills of these [influenceurs] presenting themselves as experts, the sincerity and the disinterested nature of these prescriptions, the paid nature of which is not always clearly indicated. “ In this press release, the AMF also notes in France “the arrival on the equity markets of 800,000 new individual investors, with a younger profile. “
On the networks, voices are raised and alert
Some influencers do not hesitate to advertise counterfeit products or products that may even be dangerous to health. Faced with abuses, people have decided to act. This is the case of Audrey, known for her own sake “Your stars in reality“and followed by 116,000 subscribers on Instagram. On this account, she publishes videos every day denouncing these practices to alert users.
“There are many problems today, explains Audrey. Products resulting from dropshipping referring to fraudulent sites, deceptive commercial practices (in advertising and on the site), sale of counterfeits, advertising for illegal practice of medicine or trading. To identify these scams, it is important to check the legal notices of the merchant sites, but also to avoid compulsive purchases (an offer that only lasts 24 hours, but which in reality continues).” “I would love to understand how this can be possible. As a spectator, we are witnessing something huge. My activities are known and many of us denounce these practices. It is mind-boggling to see that there are no penalties and that the people who advertise are not framed. It is true that Nabilla was recently sanctioned to the tune of € 20,000, but that seems too light to me.“
Last July, the famous influencer Nabilla Benattia-Vergara had, in fact, been sanctioned by the General Directorate for Competition, Consumption and Fraud Control (DGCCRF) for promoting stock exchange services on Snapchat without indicating clearly it was a paid business partnership.
Aurore Dessaigne
Dylan, Milla, Jazz, Laurent, Maeva, Illan … these names may not ring a bell and yet they are reality TV stars (The Villa of Broken Hearts, The Battle of the Couples, JLC family, Marseillais etc.). Having become influencers, these young stars share another point in common: that of having recently had their account on the “Snapchat” social network deleted. A warning against trading advice from influencers With the resurgence of questionable advertising, especially concerning online investment sites (trading), managers of digital platforms seem to be going on the offensive. On the Snapchat side, the regulations state that “advertisements relating to pyramid schemes, schemes to make a fortune quickly or other financial offers that are false or too good to be true are not allowed; advertisements that promote stock market values or offer or claim to offer insider advice. “Last Thursday, it was the French Financial Markets Authority (AMF) which published a press release warning about the reliability of the investment recommendations provided on social networks:” it is appropriate to question the financial skills of these [influenceurs] presenting itself as experts, the sincerity and the disinterested nature of these prescriptions, the remunerative nature of which is not always clearly indicated. “In this press release, the AMF also notes in France” the arrival on the equity markets 800,000 new private investors, with a younger profile. “On the networks, voices are raised and alert Some influencers do not hesitate to advertise counterfeit products or products that can even be dangerous for health . Faced with abuses, people have decided to act. This is the case of Audrey, known for her account “Your stars in reality” and followed by 116,000 subscribers on Instagram. On this account, she publishes daily videos denouncing these practices to alert users. “The problems today are numerous, explains Audrey. Products resulting from dropshipping referring to fraudulent sites, deceptive commercial practices (in advertising and on the site), sale of counterfeits, advertising for illegal practice of medicine or trading. To identify these scams, it is important to check the legal notices of the merchant sites, but also to avoid compulsive shopping (an offer that only lasts 24 hours, but which in reality continues). “” I would very much like to understand how that is. may be possible. As a spectator, we are witnessing something huge. My activities are known and many of us denounce these practices. It is mind-boggling to see that there are no penalties and that the people who advertise are not framed. It is true that Nabilla was recently sanctioned to the tune of € 20,000, but that seems too light to me. “Last July, the famous influencer Nabilla Benattia-Vergara had, in fact, been sanctioned by the General Directorate of Competition, of consumption and the repression of fraud (DGCCRF) for promoting stock exchange services on Snapchat without clearly indicating that it was a paid commercial partnership.
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