He might chomp on his head and have regrets. Because his shop will only have remained open for nine days due to confinement, but Joefrey Locarini remains positive. “This store was a dream. I’ve been thinking about it for a good five years. Before, I worked in finance in Luxembourg. I had a comfortable life but the feeling of having done the trick. “
His thing? The clothes and especially the sneakers sneakers. “I traveled a lot in the United States, I came back with full suitcases. Everyone cracked on my shoes and I was often asked where I had found them. Shops specializing in retro fashion exist in Paris, there are also concept stores in Metz, but not in Thionville. “
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Sneakers at € 1,200
Domiciled in Hussigny, he therefore wanted to stand out by setting his sights on the center of Thionville. “I found my happiness in the rue de Paris. Before that, I took the time to contact suppliers in France and abroad. I carried out work for a month before starting on October 20. “
In his den, the sneakers are beautiful, original but above all rare and therefore sometimes expensive. “I have Nike, Jordan. Look, these date from 2015 and are displayed at 220 €. These are exceptional and sold for € 1,200. »A price that is enough to lose ground!
“Obviously, I don’t have all the sizes, below 41 we won’t find nor above 46, but I have a choice and I can order. »Never beside his pumps, Joefrey has bet on clothes and accessories, but be careful, here too he selects his brands and models. “I am in the urban culture at large. »T-shirts, hoodies, caps and beanies dress the shelves. “The youngest fall for the grocery store. »Unicorn marshmallow and Lucky charms cereal are available. Notice to nostalgic … “It’s been a hit. “
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Online sales
The thirty-something therefore puts on the atypical side of things but also the collector aspect to attract customers. “Getting started in 2020 is not easy, I am aware of it. This confinement will allow me to create my website but also to do online sales from my Facebook page and Instagram. If we can resume in December, that will be fine. But indeed, it should not be that fate persists. I believe in this shop and if it doesn’t work, I would at least have tried. “
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