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“Tracking pixels in email have become rampant”

  • Leo Travel
  • Editor-in-chief of the Technology section

5 hours ago

The use of “invisible” tracking technology in emails is now “rampant”, according to a messaging service which analyzed its traffic at the request of the BBC.

Hey’s study found that two-thirds of emails sent to its users’ personal accounts contained a “tracking pixel”, even after excluding spam.

They explained that a lot of big brands used email tracking pixels, except for the “big tech” companies.

Advocates of trackers say this is a common marketing tactic.

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