toyota Targets Indonesian Tax Breaks with Innova Zenix adn Yaris Cross Hybrids
Toyota is making a strategic move to leverage new Indonesian government incentives for hybrid vehicles. The automaker plans to register its popular Innova Zenix and Yaris Cross hybrid models to take advantage of a 3% reduction in the Sales Tax on Luxury Goods (PPnBM).
Anton Jimmi Suwandy, Marketing Director of PT Toyota Astra Motor (TAM), the Indonesian arm of Toyota, explained the companyS strategy. He emphasized that the chosen models must be locally produced and enjoy high consumer demand. “We have to register instantly,” Suwandy stated, “and the models involved are very likely, we are waiting, what is certain is the Kijang Innova Zenix Hybrid and Yaris cross Hybrid whose TKDN is already above 70 percent. So I think these are the candidates.”
While TAM awaits the official release of technical and implementation guidelines from the Indonesian government, Suwandy confirmed their readiness to register immediately upon their arrival. “We are just waiting for the technical guidelines because it is impossible for us to apply them without clear rules,” he explained. “So we hope that the technical guidelines and operational guidelines will be issued soon. We will definitely register straight away.”
this initiative follows a call to action from Indonesian Minister of Industry Agus Gumiwang Kartasasmita. The minister urged domestic hybrid car manufacturers to register their vehicles to qualify for the PPNBM incentives, effective January 1, 2025.Kartasasmita stated, “For this hybrid, I ask hybrid car manufacturers in Indonesia to immediately register their brands with us, so that next year, starting January 1, they will be able to enjoy the stimulus incentives that have been prepared by the government.”
This move by Toyota highlights the growing global interest in hybrid and electric vehicles and the role of government incentives in accelerating their adoption. The success of this strategy in Indonesia could influence similar initiatives in other markets worldwide.
Toyota Targets Indonesian Tax Breaks with Innova Zenix and yaris Cross Hybrids: An Exclusive Interview
We recently spoke with Anton Jimmi suwandy, marketing Director of PT Toyota Astra Motor (TAM), about toyota’s plans to leverage new Indonesian goverment incentives for hybrid vehicles. Here’s what he had to say:
Interviewer: Toyota recently announced its intention to register certain hybrid models for tax incentives in Indonesia. Can you tell us more about this strategy?
Anton Jimmi Suwandy: Absolutely. We recognize the Indonesian government’s commitment to promoting the adoption of hybrid vehicles, and we’re eager to participate. We plan to register our popular Innova Zenix and Yaris Cross hybrid models for the 3% reduction on Sales Tax on Luxury Goods (PPnBM) starting in 2025[[[[1],[[[[2].
Interviewer: What criteria did Toyota use to select thes particular models?
Anton Jimmi Suwandy: It was crucial for us to choose models that are both locally produced and highly in-demand. The Innova Zenix and Yaris Cross Hybrid already enjoy strong popularity with Indonesian consumers. additionally, both models have a TKDN (Domestic Component Level) of over 70%, which aligns with the government’s requirements for these incentives.
Interviewer: What is the next step in the process?
Anton Jimmi Suwandy: We are eagerly awaiting the official release of technical and implementation guidelines from the Indonesian government.
Once we have those in hand, we are ready to register immediately. We are committed to ensuring a smooth and timely application process.
Interviewer: What message do you have for consumers who are interested in purchasing these hybrid models?
Anton Jimmi Suwandy: We believe these new incentives will make hybrid vehicles even more accessible to Indonesian consumers. We encourage everyone to stay tuned for further updates and announcements regarding the availability and pricing of the Innova Zenix and Yaris Cross Hybrid models with the reduced PPnBM rate.
