The automotive market is experiencing a period of great changes. In this context, Toyota continues to be there prima company in the automotive sector in the world by number of cars sold. Con 11.2 million vehicles sold in 2023 (the data also includes deliveries by Daihatsu and Hino), did better than all other automotive groups for the fourth year in a row.
The Japanese recorded an increase of 7.2% in the Group’s global sales compared to the previous year. Thanks to this result, Toyota continues to keep the Volkswagen Group behind which stopped at 9.2 million cars sold (12% growth).
Toyota brand sales alone (including Lexus) totaled approximately 10.3 million in full 2023. How have electrified vehicle sales been performing? These cars accounted for about a third of all sales (nearly 3.7 million). Specifically, the greatest weight is represented by Full Hybrids with over 3.2 million units sold. As for BEV models, just over 104,000 were delivered globally.
Toyota also offers mild hybrid models and they have sold 26,859 units. 3,921 registrations for Fuel Cell cars. As regards PHEV models, 124,755 were delivered.
The United States remained Toyota’s largest global market, with 2.25 million total sales. China came in second, with 1.91 million, and Japan’s domestic market was third, with 1.67 million. Sales in Europe increased 9.1% to 1.13 million.
Therefore, Toyota archives a very positive 2023 in terms of sales. The There is no shortage of challenges for the future, given the very complex moment that the automotive sector is going through. One of the challenges it will have to face is certainly that of electricity. We know well that the Japanese brand has always pursued a strategy of “technological neutrality”, continuing to focus heavily on hybrids and hydrogen. As a result, the offering of BEV models is very limited. With the new CEO, however, there has been an acceleration of the electric strategy. For example, in recent months we have seen the new strategy related to the development of batteries and the announcement of a new generation of BEVs for 2026.
2024-01-30 21:32:02
#Toyota #car #manufacturer
