Despite supply problems,”Toyota“increased the number of registrations by 23% in 2022 and achieved a new sales record. During the period when the Latvian new car market grew by 13%, “Toyota” sold 3,461 new cars, outnumbering by 37% the second best-selling brand “Toyota” market share in 2022 reached about 18%.
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“Toyota” is currently implementing an electrification strategy under the noble motto “Happiness for all!”. At its core, the brand offers self-charging hybrid cars, plug-in hybrid cars, battery electric cars, as well as hydrogen fuel cell engine cars. Among them, self-loading hybrids will be the most popular and most beneficial solution for Latvian society in the long-term progress towards carbon neutrality, both now and in the near future. In 2022, they already accounted for 59% of the total volume of sales of passenger cars “Toyota”.
“Our positive business development, together with the complete offering of self-charging hybrids, has been driven by loyal and new customers who trust us with car deliveries,” said Mika Elojarvi, president of Toyota Baltic.
The strong performance of the “Toyota” brand in Latvia in 2022 was facilitated by both the “Toyota” authorized dealers and the global “Toyota” manufacturing family.
Despite the uncertainty in the current global economic situation and the constant pressure caused by the rising prices of consumer goods, “Toyota” expects that it will continue to increase sales moderately in 2023.
Growth will mainly be driven by further strengthening of the model range: A completely new self-loading hybrid model “Corolla Cross” will be launched in February, the modernized “Corolla” model range will be launched in April, the first Toyota will make its debut in June lightweight battery electric car “bZ4X” and in the third quarter of the year the all-new hybrid electric models “Toyota Prius” and “Prius Plug-in”.
Car deliveries are also expected to gradually improve and therefore different models, depending on the level of equipment, could be delivered as early as the first quarter.
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