This 12 months, the primary mobility accomplice of the Rock for Folks competition can also be the Czech consultant of the automobile producer Toyota. For the competition, it can present a fleet of 20 low-emission automobiles, together with battery electrical automobiles and a hydrogen Toyota Mirai. They are going to be used for the background of the competition in addition to the transport of bands and visitors. The world premiere can be an in depth expertise zone with a Drink & Drive bar, which in cooperation with Toyota will provide non-alcoholic cocktails all through the competition.
This 12 months’s Rock for Folks will historically happen from June 12 to fifteen in Park 360 in Hradec Králové. The novelty can be a totally new Toyota activation zone. Guests will discover her once more in entrance of the merchandising hangar. Nevertheless, in comparison with final 12 months, will probably be greater and can appeal to its guests not solely to view the Toyota Mirai on show and to recharge their telephones free of charge within the cost packing containers, however for the very first time it can additionally provide a non-alcoholic bar.
“Final 12 months, the Toyota Mirai on a particular stand with cost packing containers turned a pure assembly and resting place inside the complicated. This impressed us to create a comfy zone the place competition guests can sit in peace this 12 months. Since many live performance goers come to the competition by automobile, we determined to arrange non-alcoholic cocktails for them, after which they will get within the automobile and drive away. And that is how the Drink & Drive idea was born,” explains Michal Velička, advertising and marketing director of Toyota CR.
The epicenter of the zone can be two design containers Drink & Drive. Within the first, there can be an enormous premiere inside the competition world “Drink & Drive bar”. A complete vary of blended drinks from Vassa non-alcoholic distillates primarily based on vodka, rum or gin. Within the second, the service of non-alcoholic wines, glowing wines and blended drinks from the European chief, the German firm Kolonne Null, can be supplied. All this in authentic mixology from the arms {of professional} bartenders. The zone can even embody the favored Silent Disco, for the complete 4 days of the competition.
“Most likely the most important and definitely the primary non-alcoholic bar amongst festivals, we help the thought of accountable and protected driving. On the similar time, we cater to the ever-increasing variety of guests who wish to benefit from the competition with a transparent head. And it isn’t simply in regards to the youngest Z era. The demand for non-alcohol in authentic preparations has been rising by leaps and bounds for a number of years. For us, it’s proof that our guests discover sufficiently activating experiences within the musical and non-musical program,” provides Michal Thomes, director of the Rock for Folks competition.
Carbon neutrality by 2030
For this 12 months’s Rock for Folks, Toyota will as soon as once more present a whole transport service for the performers and VIP visitors of the competition. The low-emission automobile fleet will characteristic the Toyota bZ4X battery electrical automobile and the Toyota Mirai hydrogen electrical automobile.
For the second 12 months already, Toyota will take part within the intention of the competition organizers to realize carbon neutrality by 2030. The transition to low-emission transport contributes considerably to this.
Automotive charging straight within the competition space
Toyota’s electrical automobiles will as soon as once more be charged straight on the competition, the hydrogen Mirai can be refueled within the basic manner at a hydrogen filling station.
Electrical automobiles, together with the Toyota bZ4X, can be charged by the H2BASE hydrogen generator from the Czech firm DEVINN, which can even provide a big a part of the competition space with vitality produced from inexperienced hydrogen. Further consumption of fresh vitality can be coated by photovoltaic cells, which can be put in from the start of June on an space of greater than 60 m2.
A wealthy accompanying program
As a part of the accompanying program on the Rock for Folks competition, Cirk La Putyka, of which Toyota can also be a accomplice, will carry out, amongst others.
The director of Toyota, Martin Peleška, along with Karel Souček from the corporate Devinn, will seem within the debate panel of the net journal CzechCrunch on the way forward for hydrogen on the Convention Stage.
The automaker can even be a accomplice of this system Rock for Folks Zblíchka, which can present a couple of minutes of abstract of a very powerful occasions on the competition each night throughout prime time on Czech Tv. It is going to once more be moderated by Tereza Ramba, ambassador of the sister premium model Lexus.
#JeduRFP
As a part of the competition’s on-line promotion, there’s additionally a advertising and marketing marketing campaign with the hashtag #JeduRFP, which goals to establish guests, companions and artists of the twenty ninth version. Toyota will hyperlink its advertising and marketing actions and channels with the competition marketing campaign in on-line and offline environments, social networks, content material and public relations.
