Toyota IMV 0 officially launches for sale in Thailand at the end of November. Toyota ready to enter the market “Small pickup truck” at a good price The space can be adjusted according to use. Aiming to start selling throughout ASEAN first by the end of this year.
Go back and look at the previous movements… If you still remember, the name of the Toyota Rangga Concept was actually shown in Thailand in December 2022, with former president Akio Toyoda attending a press conference along with changing the name to the Toyota IMV 0. It is a car for A new commercial model that will be produced and sold soon and was displayed at the Gaikindo Indonesia International Motor Show 2023 in August 2023, decorated according to use in various ways by Toyota Astra Motor.
Mobile coffee shop from Indonesia displayed at JMS 2023
IMV 0 was displayed at JAPAN MOBILITY 2023. along with a display car decorated as The same “mobile coffee shop” at the Indonesian car show. Directly sent from Qatar to appear in Tokyo. Japan It has generated a lot of interest from viewers as to where and when this commercial vehicle will be marketed. It is a single-cab, two-seat pickup truck with a fresh look. Under the news release The response came back quite well. Especially in countries where the pickup truck market is popular.
Toyota Rangga Concept “Rangga Concept”
This pickup truck is a collaboration between Toyota and Kopi Tuku, opening up opportunities for business cooperation. It is presented as a commercial vehicle designed to add to the rapidly growing Tuku coffee shop scene in the capital. A car designed jointly by Toyota and Kopituku. It was created to meet the needs of coffee lovers. The concept is different from other food trucks. Because in most coffee trucks, the seller is inside the vehicle on the product preparation area. But this one was intended to have the sales person outside the car to make it feel more friendly to customers.
It is also possible that Rangga-Tuku’s innovation and partnerships are opening up opportunities for cooperation for other businesses. Ready to offer easy ownership conditions whether it be leasing or purchasing. or own
IMV project coming back again for consumers
Or this is the return of the Toyota Kijang Rangga that was sold between 1,997-2,000 in Indonesia. At first glance, it has a very similar design. If you look at it a bit like the Toyota Compact Cruiser EV, this model was not launched in Indonesia as the first country. Instead, it is Thailand, which has a very large pickup truck market. Toyota aims to sell this model under the name IMV Zero, not the same name as before. But the name is used in the IMV (Innovative International Multi-purpose Vehicle) project under the objective of producing high quality cars. Able to meet the various needs of consumers Cars in the project include Hilux Vigo, Innova and Fortuner pickup trucks.
IMV 0 is the new completed design. The design looks perfect. Ready to side with the business The goal is to be a car for the public at a price that is not too expensive with a more modern appearance in the form of a single-cab flatbed pickup truck. The spacious and ergonomic cabin design comes with versatile compartments that make it easy to store your belongings. Ready to upgrade and increase safety equipment
In addition, the rear loading area can be adjusted according to use. Whether it’s a delivery truck, a solid container, or a freezer, an ambulance, a fire truck, a camping car, it’s all possible. This one has been transformed into a coffee shop. The vehicle can support a lot of weight due to its relatively large body size, able to carry a lot of cargo. As a result, entrepreneurs can make more profits.
Unfortunately, at JAPAN MOBILITY 2023 there is no updated information on whether the Toyota IMV 0 has an electric or hybrid engine or not. Toyota plans to use two existing old engines. Both the 2.4 liter 2GD diesel engine and the 2.0 liter Dual VVT-I gasoline engine have proven their strength and fuel efficiency. It meets EURO-4 emissions standards and has rear-wheel drive. It’s the most likely spec. Of course, the position of the product is inferior to the original Hilux pickup truck that was marketed due to the dimensions of the vehicle. The highlight is the design of customizable parts in the rear of the vehicle. What we can expect is strength and durability and ease of maintenance Toyota targets the entire pickup truck segment for commercial purposes. and personal use and will be marketed in Asia first at the end of this year
Toyota IMV 0 launched, expected price set at 400,000 Thai baht (Empty car, accessories not included) which Toyota Motor Thailand Company Limited is preparing to hold an official introduction event on November 27, 2023. Look forward to following more updates soon.
Subject: Natthaphon Jiramongkolkul
Information compiled by GRANDPRIX ONLINE.
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2023-10-29 18:05:16
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