Tourism, professionals in sustainability – ItaliaOggi.it

Sustainable tourism expertsworkplace managers, virtual travel advisors, olfactory tourism agents but also the organizers of space travel. These are just some of the tourism professions of the future identified in the study «Travel in tourism in the next ten years», edited by Randstad Researchaccording to which the Italian holiday industry sector, which today employs 1.7 million workers and represents 4% of GDP, in the coming years will focus, with conviction ever more, on digitalon the stability and on experiences passenger experience.

“The tourism sector is going through a big step structural change and is facing new challenges, from cross-tourism to the dominance of online platforms, but also with opportunities to be seized such as the development of places off the traditional paths or personal services with high profit”, reveals Emilio Colombo, coordinator of the scientific committee of Randstad Research. “But this must skills e ability that the department is struggling to find. On the one hand, tourism is not very attractive to the new generations, who do not tend to accept irregular working hours; on the other hand, the training offer is lacking, especially in the upper middle range, where both theoretical, practical and relational skills need to be strengthened”.

The numbers and new trends in tourism

Tourism has registered a special level increase in employment from the beginning of the new millennium to today, in fact we have gone from just over a million employed at the beginning of the new millennium, to 1.7 million in 2022. As stated in the focus, the majority (64.9%) of employees work in supplyto continue in the section tenancy (16.1%) and in sports, entertainment and leisure (8.4%).

The section is marked with strong seasonal which affects the average length of the contracts, in the quarters the terminations of contracts executed in the previous six months vary between 40% and 60% of the total. Analyzing the educational qualification, most of the workers a diploma (53.4%), and i graduates they are at 12.9%, those who have, however, completed compulsory education are the majority at 33.7%. The prevalence of workers with low educational qualifications and the widespread use of fixed-term and on-call contracts.

The level of convertie the flow of people entering and leaving a company, high: in the first quarter of 2022 42.76%, in the second it rises to 81.32%, in the third 64.75%, to to reach 59.49% in the last quarter. And again, 73.9% of tourism profiles are made up of medium-skilled professionals9% low and only 17.1% qualified high. In addition, high overqualification because the training offer for degrees and masters for the tourism sector is extensive and structured, but the market hires workers in professions where the level of education is very distorted, with skills that is required lower than those who have the workers.

Analysts highlight that they are establishing themselves in the market, as well as more traditional destinations new routes tourism, far from being left behind, both in terms of passenger numbers and consumption potential. More focused destinations and journeys experiential dimensionsuch as wellness tourism (Spa, massages and yoga and meditation retreats) or food and wine tourism.

It is also increasingly established basic tourismthat is, travelers who come to Italy, often in small towns, in search of the origin. Or is it increasingly fashionable shopping tourismdirected, for example, to the Milan fashion centers. Not forgetting religious tourism that will move in 2025 with the Jubilee a large crowd towards Rome. Finally, the report also refers to tourism events, fairs, but also concerts.

The 10 tourism careers of the future

In this changed situation, there are ten tourism professions that the report identifies as the ones that will improve the most in the coming years. Starting with terminal managertravel agent that develops innovative strategies to promote tourism destinations using advanced technologies such as artificial intelligence and augmented reality. A figure that will be more focused on environmental sustainability and social, collaborating with local communities and adopting responsible tourism practices and managing crises and unexpected events with greater resilience, guaranteeing the safety and continuity of tourism activities in a global context that ‘ increasingly lively.

The same will be importantsustainable tourism expertie the traveler who leads to more responsible and sustainable practices, integrating advanced technologies to monitor and reduce environmental impact.

It is another figure that has been mentioned workplace managera hospitality operator that works with local businesses and communities to create dynamic ecosystems that attract professionals looking for a new way to work remotely and embrace advanced technologies to offer flexible and collaborative work experiences in their stimulating and sustainable environments, integrating well-being and personal development. solutions to improve the productivity and well-being of digital workers.

And again, the gestore in glamping we develop unique and innovative outdoor experiences that integrate luxury, sustainability and connection with nature, using advanced technologies and environmentally friendly materials, collaborating with designers and architects to create living spaces to create and identify places, adapting to emerging trends in experiential and sustainable tourism.

Il virtual travel advisorinstead, it will organize immersive travel experiences, taking advantage of advanced technologies such as virtual reality and augmented reality to provide travelers with a virtual experience of their desired destinations, working with artificial intelligence and machine learning systems to personalize specific itineraries based on user preferences and interests.

The knowledge guideusing engaging narratives, interactive activities and meetings with local residents, will create an immersion in the culture, history and landscapes of the destination, leaving travelers with a unique view of the place on was visited.

The olfactory tourism agents instead they create multi-sensory travel experiences, focusing on using scents to enrich and personalize the experience, designing itineraries that include visits to places with special smells, such as gardens, spice markets or perfume workshops.

me managers of ecotourism experiences eventually they will introduce advanced technologies, such as environmental sensors and artificial intelligence to monitor and protect ecosystems, collaborating with local communities to develop sustainable tourism initiatives.

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