Greece is without doubt one of the hottest locations for Europe’s giant outbound tourism markets and actually, regardless of the nation’s aggressive drawback, most Europeans state at this juncture that they like shorter journeys of as much as three hours.
That is the principle conclusion of the brand new examine by the Institute of the Affiliation of Greek Tourism Enterprises (INSETE) entitled “The profile of vital markets of Greek tourism” which examines, for the primary time so early within the vacationer season, the intention of Europeans for his or her journeys subsequent months, deliberate bills, size and sort of keep and different vital parameters of journey habits.
The markets into consideration are these of Germany, the UK, France and Spain and because it seems this 12 months, vacation planning overseas appears to begin early with round 70% of Germans, Brits and Spaniards and 60 % of French individuals to have began planning for journey within the subsequent 12 months.
Concerning the international locations that Europeans are contemplating visiting within the subsequent 12 months, Greece is in fifth place for the markets of Germany, France and the UK and seventh for the market of Spain. Nevertheless, the distinction between Greece and the international locations main by one or two locations may be very small (of the order of 1 proportion level or much less) and these international locations are both a lot bigger (France, United Kingdom) or far more simply accessible even by street (eg Austria from Germany).
Journey length
Concerning the length of the journey from the place of residence to the vacation vacation spot, the desire is by far shorter journeys, with a length of lower than 3 hours. A journey of lower than 3 hours is most popular by nearly 8 out of 10 Germans, 3/4 of the French and British and 78% of Spaniards. The truth that Greece is geographically additional away is a comparative drawback, however this doesn’t imply that it isn’t in the end a preferred vacation spot for the massive markets, and right here the sturdy model of the vacation spot may be seen.
Deliberate bills
Of specific curiosity are the conclusions of the examine in relation to deliberate spending, reflecting the upper prioritization of journey to Europe within the post-pandemic interval regardless of pressures on incomes as a result of inflationary pressures. In all 4 international locations the proportion of those that intend to spend extra is larger than that of those that intend to spend much less by 10 to twenty proportion factors. Specifically, probably the most dominant reply by far within the markets beneath examine is that the touring public intends to spend this 12 months what they often spend, adopted by those that are prepared to spend extra. They plan to spend what they often spend, 50% of Germans, 47% of the French, 51% of UK residents and 44% of Spaniards, whereas greater than standard plans to spend 31% of Germans, the 29% of French, 29% of UK residents and 36% of Spaniards.
Motivations and sort of vacation overseas
When it comes to the motivation of those that intend to go on vacation overseas within the subsequent 12 months, for individuals who have began to arrange their vacation, in first place is enjoyment and leisure most popular by 56% of the Germans, 55% of the French , 71% of UK residents and 58% of Spaniards. That is adopted by experiencing a brand new place or tradition for 51% of Germans, 56% of French, 50% of UK residents and 55% of Spaniards. The British (51%) and Germans (45%) connect specific significance to the climate, whereas the proportion of Germans (41%) who’re searching for new/thrilling actions can be very excessive.
Concerning the kind of vacation overseas within the subsequent 12 months, or the kind of vacation extra broadly most popular by the markets beneath examine, the next stand out: journeys to coastal locations (Seashore/Coast), Metropolis Break, nature journeys, sightseeing , relations and buddies and journeys for strolling or climbing. Specifically, sea journeys are most popular by 51% of Germans, 31% of the French, 40% of the UK and 24% of the Spanish. Metropolis Break is most popular by 41% of the Germans, 31% of the French, 38% of the UK and 29% of the Spanish. Germans additionally present a fantastic curiosity in Nature holidays (40%) and Strolling / Climbing (29%).
Supply: RES
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