The Andalusian capitals have registered increases in income per available room (RevPAR). Seville, 9.6% more; Malaga, 8.6% more; Córdoba, 6.2% more and Granada, 5.7%.
Marbella tops the ADR ranking for another year with an average of € 204, 3.3% more than in 2018. For its part, Malaga overcomes the € 100 ADR barrier and reaches € 106 in 2019.
In Spain as a whole, revenue per available room (RevPAR) has grown by 6.2% thanks to the excellent results in Madrid and Barcelona as well as in most peninsular destinations. The capital closed the year with better results with increases of over 10% in both ADR and RevPAR. In the whole of the year, the average price of the room sold in the capital of Spain has been € 120.
Main destinations in Andalusia They have closed an excellent year with growth in all indicators, especially in Seville and Malaga.
The end of 2019 confirms the upward trend of the sector in the peninsula and the correction in the island destinations
The Hotel Sector Barometer collects data from 1,200 hotels and more than 163,000 rooms in the Iberian Peninsula. The study is the result of an alliance between STR, a global provider of benchmarking, analytics and market knowledge, especially in the hotel sector, and Cushman & Wakefield Spain, a global leader in real estate services.
The year-end data 2019 confirm the excellent moment through which the Spanish hotel industry goes through. The whole of the Spanish peninsular territory records positive data in 2019 (if we except the slight decrease in Bilbao) with solid growth in the main indicators above 5% in many of the cities, mainly in Barcelona and Madrid, but also other capitals such as Saint Sebastian, Seville, Malaga, Valencia or Alicante. For Javier Serrano, STR country manager, “the hotel industry is at an ideal moment with growth in occupancy even in cities where new hotels have opened. As for the bullish price rally, it can be maintained with the entry of new profiles of tourists attracted by the new offer.“
In 2019, the correction trend was also confirmed in both the Balearic Islands and the Canary Islands, a change in the cycle motivated by different reasons such as competition from other Mediterranean destinations in some of the main issuing markets. like Germany and possible consequences of events such as the bankruptcy of Thomas Cook or Brexit.
The RevPAR in Marbella is the second in Spain with an average of € 130, 2.4% more than in 2018.
Madrid and Barcelona have been the engine of growth in RevPAR with increases of 12.7% and 11.6%, respectively. Although occupancy in both cities has grown only around 2%, the consistency of demand has driven prices. Barcelona has placed its RevPAR at € 114.67 in 2019, the third highest in Spain, after San Sebastián and Marbella, with € 133 and € 130, respectively. For its part, Madrid closes 2019 with € 91.01 in RevPAR, above the € 80.76 of 2018.
The Top5 ranking of destinations with the highest RevPAR is headed by Donostia, Marbella, Barcelona, the Balearic Islands (€ 91.08) and Madrid. In the low range, we find Zaragoza (€ 43.57) and Granada (€ 53.61). In the country as a whole, the Spanish RevPAR has been € 88.51, 6.4% more than the € 83.33 recorded in 2018.
For Albert Grau, partner and co-director of Cushman & Wakefield Hospitality in Spain, “the increase in income shows that the industry’s strategy is correct, at the same time that it requires a notable effort to maintain the quality of the tourist offer and the marketing in new market niches ”.
The only decreases in RevPAR in 2019 have been in the Canary Islands (-2.5%), the Balearic Islands (-1%) and Bilbao (-0.5%). In the latter, it is explained by an increase in the hotel offer coupled with a decrease in activities such as sports finals, concerts, etc. during 2019 compared to 2018.
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