Greece takes the lead in vacationer arrivals from Australia, Canada and the USA, as in these markets Greek locations are within the prime 15 for journeys overseas. The truth is, because of this, the markets in query are thought-about clearly extra promising than different comparable, distant markets outdoors of Europe, reminiscent of China and India.
The above discovering outcomes from an INSETE examine on “The profile of essential Greek tourism markets” for non-European markets, specifically the USA, Canada, China, India and Australia. It’s attribute that these markets in complete in 2019 and 2023 contributed at the very least 11% of the full income of inbound tourism.
Relating to the nations that the markets below examine are contemplating visiting within the subsequent 12 months, Greece ranks tenth for the Australian market (with 10%), eleventh for the Canadian market (with 8%) and twelfth place for the US market (with 9%). Nevertheless, it’s price noting that within the USA and Canada, the distinction in desire between Greece and the nations which are one or two locations forward is minimal – just one share level.
Greece is out of the top-15 from the markets of China and India
Just about the markets of China and India, Greece is outdoors the top-15, in thirty third and thirty ninth place respectively, as these markets have primarily Asian locations within the first locations of desire. For Individuals, in first place is Mexico, for Canadians the USA, for Chinese language and Indians Singapore and for Australians New Zealand. Within the subsequent 12 months, 57% of Individuals plan to take a trip overseas, whereas the chances are considerably larger in different markets, with Canada at 71%, China at 63%, India at 71% and Australia at 68%.
Individuals, Canadians, Chinese language, Indians and Australians select sightseeing and nature on their holidays
When it comes to motivations for journey, ‘enjoyment and leisure’ is the primary motivation for the overwhelming majority, from 53% of Indians to 67% of Australians, adopted by experiencing a brand new place or tradition with between 43% and virtually 50%. For the Chinese language the order is reversed with 44% having as their primary motivation the expertise of a brand new place or tradition and the second is enjoyment / leisure with 42%. Relating to the kind of holidays overseas within the subsequent 12 months, or the kind of holidays extra broadly most well-liked by the markets below examine, it’s fascinating that the product “Solar and Sea” doesn’t monopolize, as is most well-liked by a big share in Greece, however in addition they stand out sightseeing journeys and even the desire for nature journeys, particularly for Indians and Chinese language. Specifically, 32% of Individuals, 35% of Canadians, 32% of Chinese language, 32% of Indians and 30% of Australians desire the seaside. Sightseeing is most well-liked by 33% of Individuals, 33% of Canadians, 23% of Chinese language, 25% of Indians and 39% of Australians. Nature journey is most well-liked by 25% of Individuals, 28% of Canadians, 38% of Chinese language, 43% of Indians and 26% of Australians.
1 in 3 Individuals (34%) desire a visit longer than 7 days
Relating to the period of the journey within the subsequent 12 months, the desire is principally for lengthy or medium journeys, with an indicative 1 in 3 Individuals (34%) preferring a visit lasting greater than 7 days, in addition to greater than 4 in 10 Canadians (43%) and from 6 in 10 Australians (62%).
How a lot cash will they spend in Greece?
When it comes to how a lot they’re keen to spend on lodging per evening per individual (together with taxes), there’s a great distance down separating Indians from different nationalities. Particularly, 25% of Individuals, 29% of Canadians, 33% of Australians, 55% of Chinese language and 81% of Indians intend to spend as much as US$110. From US$111 to US$180, 31% of Individuals, 36% of Canadians, 25% of Australians, 31% of Chinese language and 15% of Indians are anticipated to spend. Accordingly, over US$180, 38% of Individuals, 24% of Canadians, 35% of Australians and 13% of Chinese language intend to spend.
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