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In these meetings, which were organized by the National Institute for Tourism Promotion (INPROTUR) and the Argentine Chamber of Tourism (CAT), Mendoza provided the necessary information to attract new visitors.
tour operators they were especially interested in wine tourism, adventure tourism and wellness tourism. Nora Vicario, Minister of Culture and Tourism, said that they are working on actions together with the private sector in the different markets. “Through commercial workshops, we disseminate the tourist, cultural and wine offer, air connectivity, as well as the Mendoza brand. The target audience are international outbound tourism operators. It is part of our international tourism promotion strategy”, he highlighted.
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In addition, representatives of Aerolíneas Argentinas, American Airlines and Copa Airlines participated. It must be remembered that Mendoza is advancing in negotiations to make a direct flight to Madrid through Air Europa and then wants there to be another direct route to the United States. One of the Points highlighted by tour operators is the province’s air connection, which has non-stop destinations such as Panama, Brazil, Peru and Chile.
In a workshop format, what Mendoza has to offer in terms of gastronomy and tourism was presented, and then a business round where the exhibitors were linked with around 30 operators.
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