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Tottenham Hotspur seeks extra income with concerts and rugby matches at its stadium

Tottenham Hotspur is betting on other disciplines. Tottenham Hotspur Stadium has the potential to host more non-football events such as concerts, National Football League (NFL) games, and rugby and boxing matches, as progress is made Football and Finance.

Up to fifty events are expected to be held in a single calendar year.Increasing the importance of Tottenham Hotspur entails an increase in the organization “of the various events held,” the company explains. In this way, work is being done to maintain the surface area of ​​community tickets, although a priority ticket sales window for concerts will also be introduced.

The stadium has already hosted the NFL for a total of eight games this season as part of a partnership through the 2029-2030 season. It also European and national rugby finals, the World Boxing Championships and some concerts have been held here. by renowned artists such as Beyoncé and Lady Gaga, among others.

A recent study conducted by the consulting firm EYrevealed that The stadium contributes approximately 900 million pounds to London’s economy (104.9 million euros) gross, generating 560 million pounds (652.8 million euros) more for British capital.

The study also highlighted some of the benefits that the Tottenham stadium will bring in the near future. Firstly, it presents €404.6 million of gross added value to the three-borough area of ​​Haringey, Enfield and Waltham Forest.

On the other hand, it is estimated that the stadium’s socio-economic impact will continue to grow in the coming years with an estimated gross added value of 688 million euros. It is also expected generate new jobs during the 2026-2027 season, which would reach 3,700 positions.

The London club highlighted how “Organising major non-football events throughout the year also creates additional sources of income. recurring revenues that the club can reinvest in its football activities.”

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